Save 20% on All IGI Global Scientific Publishing Research BooksAvailable exclusively on our Online Bookstore.Offer valid through June 30, 2025

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  In response to rapid inflation and global currency fluctuations, and in our continued effort to make tomorrow’s research more accessible today, IGI Global Scientific Publishing is now offering a 20% discount on hardcover print book and e-book purchases through June 30th, 2025 directly on the IGI Global Scientific Publishing Online Bookstore. Hosted on the InfoSci^® platform, these titles feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more. Discount is automatically added at checkout.
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  Acquire highly focused and affordable Cutting-Edge Peer-Reviewed Research Content through a selection of 20 topic-focused e-Book Collections discounted up to 90%, compared to list prices. Collection topics include Artificial Intelligence, Data Science, Language Learning, Marketing and Customer Relations, Sustainability, and many more. Hosted on the InfoSci^® platform, these collections feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
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- Open Access Book (Free Access) - Encyclopedia of Information Science and Technology, Sixth Edition (ISBN: 9781668473665)
  The Encyclopedia of Information Science and Technology, Sixth Edition) continues the legacy set forth by the first five editions by providing comprehensive coverage and up-to-date definitions of the most important issues, concepts, and trends pertaining to technological advancements and information management within a variety of settings and industries. The entire book is being published under open access.
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- Open Access Book (Free Access) - Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries (ISBN: 9781668456293)
  Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries provides information on the recent technology, mitigation, and environmental protection that must be applied for food sustainability in developing countries. This book is being published under Platinum Open Access through funding from Diponegoro University, Indonesia.
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- Open Access Book (Free Access) - New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091)
  The Walmart Corporation and the Lumina Foundation have provided funding to make New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY fully open access, completely removing any paywall between scholars in education and the latest research on new models for the future of higher education.
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- Open Access Book (Free Access) - Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054)
  Through a collaboration between IGI Global Scientific Publishing and the University of North Texas, the Handbook of Research on the Global View of Open Access and Scholarly Communications has been published as fully open access, completely removing any paywall between researchers of any field, and the latest research on the equitable and inclusive nature of Open Access and all of its complications.
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About Us

Jisha Vijay

Jisha Vijay is a distinguished scholar and expert in the field of marketing, renowned for her profound insights and contributions to academia. With a diverse educational background, she holds a Ph.D. in Marketing from Amrita Vishwa Vidyapeetham, an MBA in Marketing, and an MCOM in Finance. Her academic journey has been characterized by a relentless pursuit of knowledge and a passion for unraveling the intricacies of consumer behavior and market dynamics. Throughout her illustrious career, Dr. Vijay has delved deep into the realms of marketing theory and practice, blending her academic acumen with practical industry experience. Her research endeavors span a wide array of topics within the domain of marketing, including consumer psychology, brand management, digital marketing strategies, and market segmentation. As a prolific author, Dr. Vijay has contributed extensively to peer-reviewed journals, scholarly publications, and industry reports, disseminating her findings to a global audience of academics, practitioners, and students alike. Her research is characterized by rigor, relevance, and a keen understanding of the practical implications of theoretical frameworks. Beyond her scholarly pursuits, Dr. Jisha Vijay is deeply committed to nurturing the next generation of marketing professionals. As a dedicated educator, she has mentored students, instilling in them a passion for critical inquiry and a commitment to excellence in the field of marketing.

Publications

Digital Transformation in Customer Experience and Behavior

The objective of this study is to investigate the impact of digital transformation on customer experience, specifically focusing on personalization, customer support...

Escaping Consumerism and Exploring the Future of the Minimalist Trend Among Adults

A growing number of adults are seeking to escape the trappings of excessive consumption in an era characterized by material abundance and relentless consumerism. This emerging...

Entrepreneurial Insights: Super Intelligence Revolutionizing the E-Commerce Landscape

The application of artificial intelligence in e-commerce has emerged as a crucial element for the growth of various businesses, elevating the customer experience. Thus, to...