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About Us

João Guerreiro

João Guerreiro (PhD) is an Assistant Professor at ISCTE-IUL, Portugal. His scientific research interests rely on Pro-Environmental Behavior, Virtual and Augmented Reality, and the implications of Artificial Intelligence for Marketing. He published in international scientific journals such as Tourism Management, Journal of Business Research, Journal of Business Ethics and European Journal of Marketing. Best paper award at Global Management Conference 2019 GAMMA Paris, Honorable mention.

Publications

Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education

The COVID-19 pandemic has forced companies, institutions, citizens, and students to rapidly change their behaviors and use virtual technologies to perform their usual working...