Hershey, Pennsylvania
New York, New YorkBeijing, China

José Ramón Saura

Jose Ramon Saura , Vice-Dean of Research, Internationalization and Prof. Partnership in the Faculty of Business Economics (FCEE) at Rey Juan Carlos University, is an Associated Professor (Tenured) of Data Analytics and Digital Marketing in the Business Economics Department at Rey Juan Carlos University (URJC), Madrid (Spain). Earlier in his career, he held positions and provided consultancy services to several prominent companies, including Google, L'Oréal, Deloitte, Telefónica, and MRM//McCann, among others. He obtained his international Ph.D. in Digital Marketing from URJC, conducting research at both London South Bank University (LSBU) and RCC at Harvard University. He has taught and undertaken research stays at over 28 universities worldwide. Notable affiliations include the Leiden Institute of Advanced Computer Science and the Institute of Public Administration at the University of Leiden, Harvard University, or the School of Economics and Management at the University of Porto. Jose Ramon Saura has served as a research evaluator for national funding and projects on behalf of the following institutions: Government of Italy, Ministry of University and Research (Rome, Italy); Government of Poland, National Science Center of Poland (Warsaw, Poland); National Research Council of the Netherlands, Dutch Research Council (The Hague, The Netherlands); Technology Agency of the Czech Republic (Prague, Czech Republic) and the Linz Institute of Technology (Linz, Austria). His research has primarily centered on the theoretical and practical implications of various dimensions of user-generated data and content. He has emphasized three pivotal research methodologies applied to business and marketing: data mining and knowledge discovery. Currently, his research interests have evolved to encompass data-driven decision-making, online privacy, online behavior and surveillance capitalism. His contributions have been published in premier international journals in the fields of business, management, economics, marketing, and information sciences, such as: Journal of Innovation and Knowledge, International Journal of Production Economics, Government Information Quarterly, Industrial Marketing Management, Technovation, International Journal of Information Management, Technological Forecasting and Social Change, Journal of Business Research, International Journal of Entrepreneurial Behaviour & Research, Inter. Entrepreneurship and Management or the Journal Review of Managerial Sciences, among others.

Publications

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
José Ramón Saura. © 2025. 416 pages.
The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and...
Big Data Marketing Strategies for Superior Customer Experience
Big Data Marketing Strategies for Superior Customer Experience
Jose Ramon Saura. © 2023. 346 pages.
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques...
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Laura Holgado-Ruiz, José Ramón Saura, Beatriz Rodríguez Herráez. © 2023. 24 pages.
Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized...
Foreword
Foreword
Jose Ramon Saura. © 2022. 2 pages.
This Foreword is included in the book Handbook of Research on Smart Management for Digital Transformation.
Handbook of Research on Artificial Intelligence in Government Practices and Processes
Handbook of Research on Artificial Intelligence in Government Practices and Processes
Jose Ramon Saura, Felipe Debasa. © 2022. 410 pages.
In today’s global culture where the internet has established itself as a main tool of communication, the global system of economy and regulations, as well as data and decisions...
Teaching Innovation in University Education: Case Studies and Main Practices
Teaching Innovation in University Education: Case Studies and Main Practices
Jose Ramon Saura. © 2022. 315 pages.
In the last decade, the development of new technologies has made innovation a fundamental pillar of education. Teaching innovation includes the evolution of both teaching and...
A Teaching Guide for the Use of Artificial Intelligence Tools at Universities: From Educator Skills to Practice Examples
A Teaching Guide for the Use of Artificial Intelligence Tools at Universities: From Educator Skills to Practice Examples
José Ramón Saura. © 2022. 13 pages.
Universities have adapted their teaching systems to integrate new educational techniques focused on technology and education as fundamental pillars of their development. This...
How to Use Artificial Intelligence in Education?: Current Insights and Prospects for Government Initiatives
How to Use Artificial Intelligence in Education?: Current Insights and Prospects for Government Initiatives
José Ramón Saura. © 2022. 14 pages.
This exploratory and pedagogical chapter has proposed new ways of using artificial intelligence in education. The uses of artificial intelligence have been linked to the...
Social Media and User-Generated Content as a Teaching Innovation Tool in Universities
Social Media and User-Generated Content as a Teaching Innovation Tool in Universities
Alexandra Mora-Cruz, José Ramón Saura, Pedro R. Palos-Sanchez. © 2022. 16 pages.
Due to the digital transformation, universities have had to renew the didactic strategies used by teachers so that they can comply with the teaching-learning process. The...
Advanced Digital Marketing Strategies in a Data-Driven Era
Advanced Digital Marketing Strategies in a Data-Driven Era
Jose Ramon Saura. © 2021. 342 pages.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers...
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Laura Holgado-Ruiz, José Ramón Saura, Beatriz Rodríguez Herráez. © 2021. 24 pages.
Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized...
Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry
Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry
Rocío López Muniesa, Jose Ramón Saura, Eloísa Díaz-Garrido. © 2021. 18 pages.
Fashion brands are continuously reinventing themselves to adapt their business strategies to emerging markets. In this paradigm, digital marketing becomes an essential tool for...
The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends
The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends
Jose Ramon Saura, Ana Reyes-Menendez, Pedro R. Palos-Sanchez. © 2020. 22 pages.
In recent years, the development of new technologies and, in particular, the internet has encouraged industries such as the tourism to adapt their business models to the new...
Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions
Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions
Jose Ramon Saura, Pedro R. Palos-Sanchez, Marisol B. Correia. © 2019. 18 pages.
One of the most significant changes in the last decade in the business environment has been caused by the development of information technologies and the internet. The internal...