Jose Ramon Saura

Jose Ramon Saura

Jose Ramon Saura research has focused on the theoretical and practical insights of various aspects of User Generated Content (UGC), with a specific focus around three major research approaches applied to business and marketing: data mining, knowledge discovery and information sciences. International Ph.D. in Business Economics at the Rey Juan Carlos University, London South Bank University (LSBU) and Harvard University (RCC). He is a Marketing Lecturer of the Department of Business Economics at the Rey Juan Carlos University, lecturing at the Faculty of Social Science and Law of Madrid. He has published articles focused on areas such as Business, Management, Computer Sciences, Multidisciplinary or Information Sciences, among others. His research has appeared in leading international journals such as the Journal of Business Research, International Journal of Information Management, Journal of Business & Industrial Marketing, Review of Managerial Sciences, Journal of Innovation and Knowledge, Journal of Mobile Communication, IJERPH or IEEE Access. Jose Ramon Saura serves on editorial and reviewer boards of a number of business and information sciences journals.

Publications

Big Data Marketing Strategies for Superior Customer Experience
Big Data Marketing Strategies for Superior Customer Experience
Jose Ramon Saura. © 2023. 346 pages.
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques...
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Laura Holgado-Ruiz, José Ramón Saura, Beatriz Rodríguez Herráez. © 2023. 24 pages.
Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized...
Foreword
Foreword
Jose Ramon Saura. © 2022. 2 pages.
This Foreword is included in the book Handbook of Research on Smart Management for Digital Transformation.
Handbook of Research on Artificial Intelligence in Government Practices and Processes
Handbook of Research on Artificial Intelligence in Government Practices and Processes
Jose Ramon Saura, Felipe Debasa. © 2022. 410 pages.
In today’s global culture where the internet has established itself as a main tool of communication, the global system of economy and regulations, as well as data and decisions...
Teaching Innovation in University Education: Case Studies and Main Practices
Teaching Innovation in University Education: Case Studies and Main Practices
Jose Ramon Saura. © 2022. 315 pages.
In the last decade, the development of new technologies has made innovation a fundamental pillar of education. Teaching innovation includes the evolution of both teaching and...
A Teaching Guide for the Use of Artificial Intelligence Tools at Universities: From Educator Skills to Practice Examples
A Teaching Guide for the Use of Artificial Intelligence Tools at Universities: From Educator Skills to Practice Examples
José Ramón Saura. © 2022. 13 pages.
Universities have adapted their teaching systems to integrate new educational techniques focused on technology and education as fundamental pillars of their development. This...
How to Use Artificial Intelligence in Education?: Current Insights and Prospects for Government Initiatives
How to Use Artificial Intelligence in Education?: Current Insights and Prospects for Government Initiatives
José Ramón Saura. © 2022. 14 pages.
This exploratory and pedagogical chapter has proposed new ways of using artificial intelligence in education. The uses of artificial intelligence have been linked to the...
Social Media and User-Generated Content as a Teaching Innovation Tool in Universities
Social Media and User-Generated Content as a Teaching Innovation Tool in Universities
Alexandra Mora-Cruz, José Ramón Saura, Pedro R. Palos-Sanchez. © 2022. 16 pages.
Due to the digital transformation, universities have had to renew the didactic strategies used by teachers so that they can comply with the teaching-learning process. The...
Advanced Digital Marketing Strategies in a Data-Driven Era
Advanced Digital Marketing Strategies in a Data-Driven Era
Jose Ramon Saura. © 2021. 342 pages.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers...
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
Laura Holgado-Ruiz, José Ramón Saura, Beatriz Rodríguez Herráez. © 2021. 24 pages.
Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized...
Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry
Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry
Rocío López Muniesa, Jose Ramón Saura, Eloísa Díaz-Garrido. © 2021. 18 pages.
Fashion brands are continuously reinventing themselves to adapt their business strategies to emerging markets. In this paradigm, digital marketing becomes an essential tool for...
The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends
The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends
Jose Ramon Saura, Ana Reyes-Menendez, Pedro R. Palos-Sanchez. © 2020. 22 pages.
In recent years, the development of new technologies and, in particular, the internet has encouraged industries such as the tourism to adapt their business models to the new...
Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions
Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions
Jose Ramon Saura, Pedro R. Palos-Sanchez, Marisol B. Correia. © 2019. 18 pages.
One of the most significant changes in the last decade in the business environment has been caused by the development of information technologies and the internet. The internal...