Hershey, Pennsylvania
New York, New YorkBeijing, China

K. Balaji

K. Balaji is an Assistant Professor in Business and Management, Christ University, Bengaluru. He did Ph.D. from KLU Business School, KL University,Vijayawada. He is having 12 years of teaching experience. He has to his credit 23 Research Articles published in reputed National and International Journals. He has participated and presented more than 12 papers in both National and International Seminars/Conferences and also attended more than 50 workshops/FDPS organized by various reputed organizations. He has also participated in more than 50 seminars / webinars organized by various reputed organizations. He has also attended in 6 Short Term Training programs.He has successfully conducted 3 webinars, one 5 day FDP and one International Conference on Reimaging marketing in New Normal. He is a ratified as Assistant Professor by both JNTUH, JNTU Anantapur and Sri Venkateswara University,Tirupati. His specialized areas include, Accounting and Financial management, Marketing Management, Retailing Management, Consumer Behavior studies, Entrepreneurship and Business Laws.

Publications

Text Mining in Climate Change Communication and Corporate Sustainability Reporting
Text Mining in Climate Change Communication and Corporate Sustainability Reporting
K. Balaji. © 2025. 34 pages.
In the contemporary landscape of corporate sustainability, understanding stakeholder perceptions of climate initiatives is paramount. This study explores the application of text...
Neuromarketing and Sustainable Finance: Real-World Case Studies of Green Investment Promotions
Neuromarketing and Sustainable Finance: Real-World Case Studies of Green Investment Promotions
K. Balaji. © 2025. 36 pages.
Neuromarketing is crucial in sustainable finance as it helps create more impactful campaigns by understanding and influencing the subconscious drivers of investor behaviour...
IoT in Financial Services Innovations in Banking and Insurance
IoT in Financial Services Innovations in Banking and Insurance
K. Balaji. © 2025. 30 pages.
The integration of Internet of Things (IoT) technologies into financial services, particularly within the banking and insurance sectors, has ushered in a wave of innovation and...
AI as a Game Changer: How Digital Entrepreneurs Are Redefining Business Practices
AI as a Game Changer: How Digital Entrepreneurs Are Redefining Business Practices
K. Balaji. © 2025. 28 pages.
This article investigates the transformative role of artificial intelligence (AI) in digital entrepreneurship, highlighting how it serves as a catalyst for business innovation....
Exchange-Traded Funds (ETFs): Redefining Financial Instruments in the 21st Century
Exchange-Traded Funds (ETFs): Redefining Financial Instruments in the 21st Century
K. Balaji. © 2025. 28 pages.
Exchange-Traded Funds (ETFs) have transformed the landscape of modern investing, offering a unique combination of liquidity, transparency, and cost-efficiency. This article...
Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology
Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology
K. Balaji. © 2025. 32 pages.
In today rapidly evolving marketing landscape, the convergence of technology and influencer marketing has emerged as a potent force, reshaping consumer engagement. This chapter...
Revolutionizing High-Frequency Trading: The Impacts of Financial Technology and Data Science Innovations
Revolutionizing High-Frequency Trading: The Impacts of Financial Technology and Data Science Innovations
K. Balaji. © 2025. 22 pages.
This paper provides a comprehensive review of various High-Frequency Trading (HFT) strategies and the cutting-edge technologies that underpin them. It explores the latest...
Implementing the Happy Wisdom Framework in Modern Workplaces: Nurturing Joyful Insights
Implementing the Happy Wisdom Framework in Modern Workplaces: Nurturing Joyful Insights
K. Balaji. © 2025. 34 pages.
Happiness in the form of pleasant moods and emotions, well-being, and positive attitudes has been attracting increasing attention throughout psychology research. This chapter...
Human-Centric Innovation: Building Sustainable Organizations for Industry 5.0
Human-Centric Innovation: Building Sustainable Organizations for Industry 5.0
K. Balaji. © 2025. 24 pages.
Human -centric innovation is paramount in building sustainable organizations in the era of Industry 5.0. As businesses transition from purely technology-driven models to those...
Harnessing AI and Blockchain in Sustainability Assurance: Trends Shaping the Future of Verification
Harnessing AI and Blockchain in Sustainability Assurance: Trends Shaping the Future of Verification
K. Balaji. © 2025. 28 pages.
The integration of artificial intelligence (AI) and blockchain technology is revolutionizing sustainability assurance, setting new benchmarks for transparency, accuracy, and...
E-Government and E-Governance: Driving Digital Transformation in Public Administration
E-Government and E-Governance: Driving Digital Transformation in Public Administration
K. Balaji. © 2025. 22 pages.
E-Governance is crucial for enhancing government efficiency, transparency, and accessibility by digitizing public services and processes. This article explores the pivotal role...
Governance Models and Regulatory Mechanisms in Employee-Owned Businesses: A Global Perspective
Governance Models and Regulatory Mechanisms in Employee-Owned Businesses: A Global Perspective
K. Balaji. © 2025. 32 pages.
The concept of stakeholder capitalism is gaining prominence as businesses increasingly recognize the importance of aligning the interests of all stakeholders, including...
Sustainable E-Commerce for Industry 5.0: Leveraging Life Cycle Assessment for Greener Consumer Choices
Sustainable E-Commerce for Industry 5.0: Leveraging Life Cycle Assessment for Greener Consumer Choices
K. Balaji. © 2025. 22 pages.
The rapid growth of e-commerce has transformed consumer behavior, offering unprecedented convenience but also contributing to significant environmental challenges. In the...
Scaling Up Women-Led Businesses: A Critical Analysis of Crowdfunding and Alternative Financing Models
Scaling Up Women-Led Businesses: A Critical Analysis of Crowdfunding and Alternative Financing Models
K. Balaji. © 2025. 36 pages.
Women-led businesses have gained significant traction globally, yet many still face barriers to accessing traditional forms of financing. Crowdfunding and alternative financing...
The Nexus of Smart Contracts and Digital Twins Transforming Green Finance With Automated Transactions in Investment Agreements: Leveraging Smart Contracts for Green Investment Agreements and Automated Transactions
The Nexus of Smart Contracts and Digital Twins Transforming Green Finance With Automated Transactions in Investment Agreements: Leveraging Smart Contracts for Green Investment Agreements and Automated Transactions
K. Balaji. © 2024. 29 pages.
In recent years, the integration of digital twins and smart contracts has become a revolutionary force in the field of green finance. The purpose of this chapter is to examine...
Charting the Path to Global Prosperity: Unveiling the Impact and Promise of Sustainable Development
Charting the Path to Global Prosperity: Unveiling the Impact and Promise of Sustainable Development
K. Balaji. © 2024. 22 pages.
The sustainable development goals (SDGs), which provide a broad framework for addressing mankind's interconnected concerns, are critical in guiding global efforts towards...
Harnessing AI for Financial Innovations: Pioneering the Future of Financial Services
Harnessing AI for Financial Innovations: Pioneering the Future of Financial Services
K. Balaji. © 2024. 32 pages.
In an era of rapid technological advancements, artificial intelligence (AI) is driving transformative changes, particularly in financial services. This chapter explores AI's...