Kaveepan Lertwachara

Kaveepan Lertwachara is a Professor of Information Systems and Chair of the Management, HR, and Information Systems Area at the Orfalea College of Business, California Polytechnic State University, San Luis Obispo. He received his Ph.D. in Operations and Information Management from the University of Connecticut. He earned his MBA with an emphasis in Management Information Systems from Westminster College. He also holds a Bachelor of Science degree in Physics with a minor in Computer Engineering from King Mongkut’s Institute of Technology, Thailand. Dr. Lertwachara has done extensive research on technology-based innovation in retail services, electronic commerce, online social networks, and health care informatics. Some of his recent scholarly work includes research on electronic health records, peer-to-peer computing, online digital content and copyright issues, online retailing, and Web 2.0. His research has been internationally recognized and published in scholarly books and leading academic journals such as Communications of the Association for Information Systems, Decision Support Systems, Electronic Commerce Research and Applications, Information Technology for Development, International Journal of Human-Computer Studies, Journal of Computer Information Systems, Journal of Law and Economics, Journal of Management Information Systems and Management Science. He has also interacted closely with the business community. In 2007, he was selected by the Boeing Company as a Welliver faculty fellow where he conducted workshops on knowledge management and online collaboration. Before starting his academic career, Dr. Lertwachara worked in the healthcare and IT industries in both public and private sectors.


Harnessing the Power of Social Media and Web Analytics
Anteneh Ayanso, Kaveepan Lertwachara. © 2014. 305 pages.
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet...
Marketing Meets Social Media: Classification and Evolution of Internet Marketing
Anteneh Ayanso, Kaveepan Lertwachara, Brian Mokaya. © 2014. 28 pages.
In Internet marketing, organizations leverage the Internet and related technologies to promote themselves, their products, their services, and their brands. In virtually all...
New Technology and Implications for Healthcare and Public Health: The Case of Probabilistic Record Linkage
Gulzar H. Shah, Kaveepan Lertwachara, Anteneh Ayanso. © 2010. 19 pages.
In this chapter, the authors provide a review of recent developments in probabilistic record linkage and their implications in healthcare research and public health policies....
Record Linkage in Healthcare: Applications, Opportunities, and Challenges for Public Health
Gulzar H. Shah, Kaveepan Lertwachara, Anteneh Ayanso. © 2010. 19 pages.
Recent years have witnessed the development of new record linkage technologies that are increasingly being used for data integration in various application settings. The authors’...