Kenneth C.C. Yang

Kenneth C. C. Yang, Ph.D. is Professor in the Department of Communication at the University of Texas at El Paso, USA. His research focuses on new media advertising, consumer behavior, and international advertising. Some of his many works have been published in International Cyberpsychology, Journal of Strategic Communication, International Journal of Consumer Marketing, Journal of Intercultural Communication Studies, Journal of Marketing Communication, and Telematics and Informatics.