Key Pousttchi

Key Pousttchi is an assistant professor and heads the wi-mobile Research Group. The focus of his research comprises mobile marketing, mobile financial services, mobile-integrated business processes and the development of mobile markets. The group’s research results are applied in strategy consulting for major market players. Prior to his academic career he has been a regular officer of the German army for 12 years, lastly being responsible for integrated information processing and simulation systems in an R&D department.

Publications

Requirements for Personalized m-Commerce: What Drives Consumers’ Use of Social Networks?
Requirements for Personalized m-Commerce: What Drives Consumers’ Use of Social Networks?
Laura Becker, Key Pousttchi. © 2013. 18 pages.
Mobile devices are used to initiate shopping or enhance traditional shopping experiences. The integration of m-commerce with social networking sites enables marketers to provide...
Mobile Marketing Management: Marketing Objectives, Types and Implementation Techniques
Mobile Marketing Management: Marketing Objectives, Types and Implementation Techniques
Key Pousttchi, Dietmar G. Wiedemann. © 2012. 10 pages.
Mobile marketing is a new form of marketing communication using mobile communication techniques to promote goods, services, and ideas. The marketing instrument provides anytime...
Mobile Knowledge Management
Mobile Knowledge Management
Volker Derballa, Key Pousttchi. © 2011. 9 pages.
Whereas knowledge management (KM) has gained much attention in the field of management science and practice as the eminent source of competitive advantage (e.g., Davenport &...
Mobile Technology for Knowledge Management
Mobile Technology for Knowledge Management
Volker Derballa, Key Pousttchi. © 2011. 9 pages.
IT support for knowledge management (KM) is a widely discussed issue. Whereas an overemphasis on technology is often criticized, the general consensus is that a well-balanced...
Handbook of Research on Mobile Marketing Management
Handbook of Research on Mobile Marketing Management
Key Pousttchi, Dietmar G. Wiedemann. © 2010. 582 pages.
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the...
Mobile Marketing Management: Marketing Objectives, Types and Implementation Techniques
Mobile Marketing Management: Marketing Objectives, Types and Implementation Techniques
Key Pousttchi, Dietmar G. Wiedemann. © 2010. 9 pages.
Mobile marketing is a new form of marketing communication using mobile communication techniques to promote goods, services, and ideas. The marketing instrument provides anytime...
Analyzing the Forwarding Behavior in Mobile Viral Marketing: An Empirical Study
Analyzing the Forwarding Behavior in Mobile Viral Marketing: An Empirical Study
Dietmar G. Wiedemann, Tobias Haunstetter, Key Pousttchi. © 2010. 20 pages.
As mobile devices are personal communication tools, they are platforms for word-of-mouth marketing. Mobile viral marketing is tremendously attractive for marketers but neglected...
City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing
City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing
Juliane Chudalla, Key Pousttchi. © 2009. 22 pages.
Mobile services have great potentials in different fields, so it is interesting to have a closer look of them, and about the way they can be used sensiblebly in the present; in...
Business Models for Mobile Payment Service Provision and Enabling
Business Models for Mobile Payment Service Provision and Enabling
Dietmar G. Wiedemann, Wolfgang Palka, Key Pousttchi. © 2009. 19 pages.
A sizeable body of research on mobile payment evolved in recent years. Researchers analyzed success factors and acceptance criteria as well as strengths and weaknesses of...
Mobile Knowledge Management
Mobile Knowledge Management
Volker Derballa, Key Pousttchi. © 2009. 9 pages.
Whereas knowledge management (KM) has gained much attention in the field of management science and practice as the eminent source of competitive advantage (e.g., Davenport &...
Business Model Typology for Mobile Commerce
Business Model Typology for Mobile Commerce
Volker Derballa, Key Pousttchi, Klaus Turowski. © 2009. 10 pages.
Mobile technology enables enterprises to invent new business models by applying new forms of organization or offering new products and services. In order to assess these new...
Mobile Technology for Knowledge Management
Mobile Technology for Knowledge Management
Volker Derballa, Key Pousttchi. © 2008. 8 pages.
IT support for knowledge management (KM) is a widely discussed issue. Whereas an overemphasis on technology is often criticized, the general consensus is that a well-balanced...
Business Model Typology for Mobile Commerce
Business Model Typology for Mobile Commerce
Volker Derballa, Key Pousttchi, Klaus Turowski. © 2008. 10 pages.
Mobile technology enables enterprises to invent new business models by applying new forms of organization or offering new products and services. In order to assess these new...
Mobile Knowledge Management
Mobile Knowledge Management
Volker Derballa, Key Pousttchi. © 2006. 6 pages.
Whereas knowledge management (KM) has gained much attention in the field of management science and practice as the eminent source of competitive advantage (e.g., Davenport &...
Mobile Technology for Knowledge Management
Mobile Technology for Knowledge Management
Volker Derballa, Key Pousttchi. © 2006. 6 pages.
IT support for knowledge management (KM) is a widely discussed issue. Whereas an overemphasis on technology is often criticized, the general consensus is that a well-balanced...
Business Model Typology for Mobile Commerce
Business Model Typology for Mobile Commerce
Volker Derballa, Key Pousttchi, Klaus Turowski. © 2006. 11 pages.
Mobile technology enables enterprises to invent new business models by applying new forms of organization or offering new products and services. In order to assess these new...