Lubna Nafees

Dr. Lubna Nafees is a faculty in the area of marketing at IMT Ghaziabad. She teaches papers on brand management, integrated marketing communications, digital marketing and cross functional simulation for leadership. With an experience of 14 years in academia and industry, her research and consultancy interests include branding and brand communications; visual imagery and semiotics; digital marketing ; use of simulation in b-school pedagogy and management education. She has published papers and case studies on marketing strategy, brand, marketing communications and simulation as a pedagogical tool in both academic journals and popular media.

Publications

Innovative Management Education Pedagogies for Preparing Next-Generation Leaders
Innovative Management Education Pedagogies for Preparing Next-Generation Leaders
Shalini Rahul Tiwari, Lubna Nafees. © 2016. 313 pages.
Management education is currently adapting to several societal changes. Due to increased workload and outside pressures heaped on students, business education programs are...