Lucia Aiello

Lucia Aiello was born in Vico Equense, Italy, in 1980. She is a Researcher in Management and Organization at the University of Rome, Italy, Universitas Mercatorum. She is Professor to contract in Business Organization in University of Rome, Sapienza, Italy. She has been coach and Tutor at Faculty of Economy and Management, University of Rome Universitas Mercatorum, Italy. She has conducted training and coaching activities in ENI Spa, Italy. She holds a degree in Tourism Management from the University of Naples, Italy, Parthenope (2003), and a Ph.D. in Marketing and Communication from the University of Salerno, Italy (2010). Her main research interests are Accessibility for Cultural Business; Business Innovation for SMEs; and Human Resources Management. She is Editor for IGI Global; Journal JDTA, International Journal of Digital Content Technology and its Applications, http://www.aicit.org/jdcta/home/editorial.html; Journal ANC, Advances in Network and Communications, http://www.humanpub.org/anc/home/editorial.html. She has been Assistant to Conference Program Chairs, (2012-2014), Business Systems Laboratory International Symposium “SYSTEMS THINKING FOR A SUSTAINABLE ECONOMY. Advancements in Economic and Managerial Theory and Practice, Universitas Mercatorum, Rome, Italy - January 23-24, 2014. She has been published many times in international books, journals and conference proceedings.

Publications

CSR in Cultural Organizations: A Valorization Model
CSR in Cultural Organizations: A Valorization Model
Lucia Aiello, María del Pilar Muñoz Dueñas. © 2019. 18 pages.
In this chapter, the authors approach the theme of the definition and classification of CSR for cultural organizations according to the major international literature review...
Digital Skill Evolution in an Industrial Relationship: Professional Figure in Online Communities
Digital Skill Evolution in an Industrial Relationship: Professional Figure in Online Communities
Lucia Aiello. © 2019. 15 pages.
Crowdsourcing is a powerful mechanism for doing online work and allows for collaboration. By now, in the media and in business on the Internet, crowdsourcing is recognized as an...
Corporate Social Responsibility for Valorization of Cultural Organizations
Corporate Social Responsibility for Valorization of Cultural Organizations
María del Pilar Muñoz Dueñas, Lucia Aiello, Rosario Cabrita, Mauro Gatti. © 2018. 328 pages.
The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business...
Characterization of Cultural Enterprises in Spain
Characterization of Cultural Enterprises in Spain
María del Pilar Muñoz Dueñas, Lucia Aiello, Maria do Rosário Cabrita, Antonio Vaamonde Liste. © 2018. 20 pages.
Culture is an enriching element of society. Those companies that focus their activities in the cultural field can contribute greatly to the generation of monetary and...
CSR in Cultural Organizations: A Valorization Model
CSR in Cultural Organizations: A Valorization Model
Lucia Aiello, María del Pilar Muñoz Dueñas. © 2018. 23 pages.
In this chapter, the authors approach the theme of the definition and classification of CSR for cultural organizations according to the major international literature review...
Project Portfolio Management and Organization: An Integrated and Circular Model
Project Portfolio Management and Organization: An Integrated and Circular Model
Lucia Aiello, Mauro Gatti. © 2017. 22 pages.
The chapter is an overview on organizational models for project management, identifying the characteristics of a possible reference model that joins to the necessity of portfolio...
Knowledge Sharing and Crowdsourcing as an Enterprise Opportunity
Knowledge Sharing and Crowdsourcing as an Enterprise Opportunity
Lucia Aiello, Claudia Cacia. © 2015. 10 pages.
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello. © 2015. 19 pages.
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic...
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Lucia Aiello. © 2014. 486 pages.
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship...
The Cultural Product: Integration and Relational Approach
The Cultural Product: Integration and Relational Approach
Lucia Aiello, Claudia Cacia. © 2014. 21 pages.
In this chapter, the authors approach the theme of the definition and classification of cultural products according to the major Italian and international authors dealing with...
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello. © 2014. 19 pages.
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic...
The Cultural Relationship Management: Case Study “Sassi of Matera”
The Cultural Relationship Management: Case Study “Sassi of Matera”
Lucia Aiello, Salvatore Ferri. © 2014. 17 pages.
This chapter uses a case study to analyse the ways a cultural product, if managed efficiently and effectively, can activate processes of economic growth and stimulate the...
Web 2.0 Model in Cultural Organization: Case Study Peepul
Web 2.0 Model in Cultural Organization: Case Study Peepul
Lucia Aiello. © 2014. 18 pages.
The chapter proposes an organizational model that is based on web 2.0 and the role of new technologies. The author presents the organizational model of Peepul, whose mission is...
Internet Management for Communication-Distribution Interaction as a Means to Maximize Customer Consumption Experience: The Volagratis Case
Internet Management for Communication-Distribution Interaction as a Means to Maximize Customer Consumption Experience: The Volagratis Case
Claudia Cacia, Lucia Aiello, Pierpaolo Singer, Antonella Ferri. © 2011. 34 pages.
The new online applications described as Web 2.0 or Social Media have a significant effect on consumer behaviour and contribute to an unprecedented customer empowerment. This...