M. Anil Ramesh

M. Anil Ramesh has an MBA and PhD to his credit. Dr. Ramesh is the Academic Director at Siva Sivani Institute of Management, Secunderabad (India) and a professor in marketing. He has academic experience of over 20 years in India and at Bahirdar, Ethiopia, East Africa. He has industry experience of over 10 years including a stint in Muscat, Sultanate of Oman. He has been teaching marketing in different institutes like College of Management and Economic Studies, UPES, ICBM, SBE, Hyderabad, Department of Management, Dundigal, Hyderabad, Department of Management, faculty of Business & Economics, Bahirdar University, Bahirdar, Ethiopia, to name a few. He is the author of a very popular marketing and advertising blog “Dranil-marketingmusings.blogspot.com.” This blog has 492,100 page views as of March 15, 2017. For the last three years, he is also the contributing author for Hans India, a leading daily English newspaper which is being published from Hyderabad. The weekly column titled “B-Buzz” has generated a good response from the readers. He has 16 publications to his credit in national and international journals and he has been invited to a number of talks, MDPs and FDPs and conferences of national and international repute.

Publications

Holistic Approaches to Brand Culture and Communication Across Industries
Holistic Approaches to Brand Culture and Communication Across Industries
Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh. © 2018. 281 pages.
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding...