Hershey, Pennsylvania
New York, New YorkBeijing, China

Mahmut Sami Islek

Mahmut Islek receieved his Ph.D. from Graduate School of Social Science, Anadolu University on marketing and is currently serving Assistant Professor at Tourism Management department in Tourism Faculty, Eskişehir Osmangazi University. As an administrative duty, he is the International Relations Coordinator for the institution from 2019. He has more than 12 years’ experience in teaching and research and his research interests include Marketing Theory, Non-profit Marketing, International Students and Neuromarketing. His work has appeared in several reputable academic journals and also contributes to several book chapters.

Publications

Students as Customers in the Design of an Erasmus Mundus Educational Program on Neuromarketing
Students as Customers in the Design of an Erasmus Mundus Educational Program on Neuromarketing
Sabina Alina Potra, Mahmut Sami Islek, Mădălin-Dorin Pop. © 2023. 18 pages.
Students are the heart of the education system, being the main customers for different educational offers. In higher education, renowned institutions are starting to delineate...