Hershey, Pennsylvania
New York, New YorkBeijing, China

Manoj Govindaraj

G. Manoj is currently working as Associate Professor in Department of Management Studies, VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology (Deemed to be University), Avadi, Chennai. He has more than 10 years 5 months of teaching experience with specialization in HR and Marketing. He Holds a B.Sc., M.B.A., M. Phil., and Ph.D. in Management from Bharathidasan University, Trichy.

Publications

AI-Driven Consumer Behavior Insights: Applying the Insight Equation to Modern Marketing
AI-Driven Consumer Behavior Insights: Applying the Insight Equation to Modern Marketing
Manoj Govindaraj, N. Vandhana, Jenifer Lawrence. © 2025. 20 pages.
The integration of artificial intelligence (AI) into marketing has revolutionized how businesses decode consumer behaviour. This chapter explores the application of the insight...
Revolutionizing Voice Search: Interaction Through Chatbots and Conversational AI
Revolutionizing Voice Search: Interaction Through Chatbots and Conversational AI
Manoj Govindaraj, B. K. Keerthana, Faizul Haque, Sanjiv Marwah. © 2025. 22 pages.
As the digital landscape continues to evolve, voice search has emerged as a transformative technology reshaping how users interact with information systems. This paper explores...
Future-Proofing: Service Marketing Strategies for Workforce Reskilling and Upskilling
Future-Proofing: Service Marketing Strategies for Workforce Reskilling and Upskilling
Manoj Govindaraj, K. Pravin Kumar, Jenifer Lawrence, Sanjiv Marwah. © 2025. 26 pages.
In today's rapidly evolving job market, organizations face the critical challenge of adapting their workforce to meet new demands through effective reskilling and upskilling...
Exploring the Emergence of AI-Driven Service Marketing Paradigms: Transforming Customer Engagement and Business Strategies
Exploring the Emergence of AI-Driven Service Marketing Paradigms: Transforming Customer Engagement and Business Strategies
Manoj Govindaraj, N S Varya, Khairul Amri. © 2025. 24 pages.
The rapid advancement of Artificial Intelligence (AI) is reshaping the landscape of service marketing, leading to the emergence of AI-driven paradigms that are revolutionizing...
Revolutionizing Consumer Engagement AI-Driven Personalization in Modern Marketing
Revolutionizing Consumer Engagement AI-Driven Personalization in Modern Marketing
Manoj Govindaraj, Parvez Khan, Jenifer Lawrence, Qamrul Islam. © 2025. 20 pages.
In the era of digital transformation, artificial intelligence (AI) has emerged as a powerful tool reshaping the landscape of marketing. This chapter delves into the...
AI-Driven Cybersecurity for Industrial Automation: Resilient Solutions for Industry 4.0
AI-Driven Cybersecurity for Industrial Automation: Resilient Solutions for Industry 4.0
Manoj Govindaraj, Anitha Kumari P., P. Shakila, Jenifer Lawrence. © 2025. 20 pages.
The rise of Industry 4.0 has transformed traditional industrial environments through the integration of smart technologies, IoT devices, and interconnected systems. While these...
Optimizing Omnichannel Strategies for Electronic Goods in the 21st Century: Incorporating Metaverse Concepts
Optimizing Omnichannel Strategies for Electronic Goods in the 21st Century: Incorporating Metaverse Concepts
Ravishankar Krishnan, Elantheraiyan Perumal, Logasakthi Kandasamy, G. Manoj. © 2024. 15 pages.
Companies selling electronic items face the challenge of adapting to the rapidly shifting landscape of customer expectations in the digital era. This chapter, presented by the...
Retail Supply Chain Management: Ensuring Product Availability and Reducing Out-of-Stock Incidents in India
Retail Supply Chain Management: Ensuring Product Availability and Reducing Out-of-Stock Incidents in India
Manoj Govindaraj, Chandramowleeswaran Gnanasekaran, Ravishankar Krishnan, Parvez Khan, Sinh Duc Hoang. © 2024. 26 pages.
In the dynamic landscape of the Indian retail industry, the seamless functioning of the supply chain is paramount to ensuring product availability and minimizing out-of-stock...
Revolutionizing Service Productivity: A Roadmap of Innovative Technologies
Revolutionizing Service Productivity: A Roadmap of Innovative Technologies
Manoj Govindaraj, Chandramowleeswaran Gnanasekaran, R. Kandavel, Parvez Khan, Sinh Duc Hoang. © 2024. 20 pages.
In this pivotal chapter, the authors embark on a comprehensive exploration of the transformative influence of artificial intelligence (AI) in reshaping service productivity...
Enhancing Logistics Operations Through Technological Advancements for Superior Service Efficiency
Enhancing Logistics Operations Through Technological Advancements for Superior Service Efficiency
Ravishankar Krishnan, Elantheraiyan Perumal, Manoj Govindaraj, Logasakthi Kandasamy. © 2024. 22 pages.
Humanizing the Digital Touch: Strategies for Balancing Automation in Modern Marketing
Humanizing the Digital Touch: Strategies for Balancing Automation in Modern Marketing
Manoj Govindaraj, Chandramowleeswaran Gnanasekaran, Parvez Khan, Stanley Vincent Gnanamanickam, Sinh Duc Hoang. © 2024. 28 pages.
In the rapidly evolving landscape of modern marketing, the integration of automation has become indispensable for efficiency and scalability. However, the challenge lies in...
Revolutionizing Healthcare: The Transformative Impact of Artificial Intelligence
Revolutionizing Healthcare: The Transformative Impact of Artificial Intelligence
Manoj Govindaraj, Anitha Kumari D., Parvez Khan, Ravishankar Krishnan, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence. © 2024. 25 pages.
Artificial Intelligence (AI) is currently revolutionizing different aspects of the healthcare industry, making it a transformative force in the modern healthcare setting. This...
Navigating the Crossroads: Stakeholder Perspectives in Healthcare Innovation
Navigating the Crossroads: Stakeholder Perspectives in Healthcare Innovation
Ravishankar Krishnan, Saravana Mahesan S., G. Manoj, Kannan G., Perumal Elantheraiyan, Logasakthi Kandasamy. © 2024. 24 pages.
Healthcare innovation is a vibrant domain of medical science and patient care that is constantly changing with technological advancements and new treatment modalities. This...
Global Perspectives on Social Media Usage Within Governments
Global Perspectives on Social Media Usage Within Governments
Chandan Chavadi, G. Manoj, Sathis Kumar Ganesan, Sendhilkumar Manoharan, Dhanabalan Thangam. © 2023. 19 pages.
In the present era of information, social media has risen as the primary channel for engagement. Platforms like Facebook, Twitter, YouTube, and others possess the capability to...
Youth Intention Towards Implementing Digital Currency: Role of Social Media and Government
Youth Intention Towards Implementing Digital Currency: Role of Social Media and Government
Ravishankar Krishnan, Logasakthi Kandasamy, Elantheraiyan Perumal, M. S. R. Mariyappan, K. Sankar Ganesh, Manoj Govindaraj, Anil B. Malali. © 2023. 21 pages.
This study investigates the factors influencing youth intention to adopt digital currency and explores the impact of social media and government initiatives on their attitudes...