María Pilar Martínez-Ruiz

María Pilar Martínez-Ruiz, Ph. D., is Associate Professor of Marketing at Marketing Department, University of Castilla-La Mancha (Spain). Her research interests fall in the areas of retailing, consumer behaviour, marketing communications and innovation. Professor Martínez-Ruiz has published several articles in different high standing international Journals, such as European Journal of Marketing, Service Industries Journal, Service Business, Journal of Retailing and Consumer Services, Journal of the Operational Research Society, International Journal of Market Research, Total Quality Management and Business Excellence, Decision Support Systems and Electronic Commerce, European Journal of Operational Research, among others. She was co-track chair of the Pricing and Retailing Track at the 2012 AMA Summer Marketing Educators’ Conference. She is author of several chapters and books on these areas, and serve as a reviewer and associated editor of several international journals.


Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Mónica Gómez-Suárez, María Pilar Martínez-Ruiz. © 2016. 625 pages.
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and...