Margherita Pagani
Margherita Pagani is Assistant Professor of Management at Bocconi University (Milan) and Head Researcher for New Media&Tv-lab at the I-LAB Centre for Research on the Digital Economy. She is Associate Senior Editor for the Journal of Information Science and Technology (JIST). She was Visiting Professor at Redlands University (California) and Visiting Scholar at Sloan-MIT (Massachusetts Institute of Technology) where she collaborates within the working group “Value Chain Dynamics” (Communications Future Program). She is member of the Editorial Advisory Board of International Journal of Cases on Electronic Commerce (IJCEC), Industrial Marketing Management, European Journal of Operational Research, International Journal of Technology Management and Tourism Management. She is the author of the books La Tv nell’era digitale (EGEA, 2000), Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (IRM Press – USA, 2003 and Communication Books – Korea, 2006), Wireless technologies in a 3G-4G mobile environment: exploring new business paradigms (EGEA – 2006). She has edited the book Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities (IRM Press 2005) and Encyclopedia of Multimedia Technology and Networking (Idea Group Reference 2005). She has published articles focused on mobile adoption models and interactive digital television in Information&Management (Elesevier), Journal of Interactive Marketing (Wiley) and The International Journal on Media Management.
Publications
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Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani.
© 2013. 17 pages.
This chapter introduces the concept of “two-sided” markets and shows how they comprise a unique type of social media that facilitates the development of social networks oriented...
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Margherita Pagani.
© 2012. 12 pages.
This chapter analyses the impact of digitalization on TV marketing strategies focusing on the role of brand as a loyalty-based resource, available to digital television networks...
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Margherita Pagani, Charles F. Hofacker.
© 2012. 18 pages.
Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network...
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Margherita Pagani, Charles Hofacker.
© 2011. 18 pages.
Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network...
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Margherita Pagani, Charles Hofacker.
© 2010. 17 pages.
Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network...
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Margherita Pagani.
© 2010. 9 pages.
The transition process from analog to digital system, above all in the broadcasting field, and the development of Third Generation standards in mobile communications offer an...
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Margherita Pagani, Chiara Pasinetti.
© 2010. 19 pages.
This chapter examines the reasons why individuals would choose electronic self-service delivery methods over more traditional methods of service delivery for government services....
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Margherita Pagani.
© 2009. 1756 pages.
Advances in hardware, software, and audiovisual rendering technologies of recent years have unleashed a wealth of new capabilities and possibilities for multimedia applications...
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Margherita Pagani.
© 2009. 8 pages.
The transition process from analog to digital system, above all in the broadcasting field, and the development of Third Generation standards in mobile communications offer an...
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Margherita Pagani.
© 2009. 9 pages.
Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000a; 2000b;...
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Margherita Pagani, Chiara Pasinetti.
© 2008. 23 pages.
This chapter examines the reasons why individuals would choose electronic self-service delivery methods over more traditional methods of service delivery for government services....
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Margherita Pagani.
© 2008. 11 pages.
This chapter sets out to analyze the impact generated by the adoption of Digital Rights Management (DRM) processes on the typical Digital Media Management Value Chain activities...
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Margherita Pagani.
© 2008. 11 pages.
This paper set out to analyze the impact generated by the adoption of Digital Rights Management (DRM) processes on the typical Digital Media Management Value Chain activities and...
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Margherita Pagani.
© 2007. 19 pages.
The advent of digitalization is providing big opportunities, which are changing the shape of the broadcasting industry. New business models and revenue opportunities based on...
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Margherita Pagani, Chiara Pasinetti.
© 2007. 31 pages.
This chapter examines the reasons why individuals would choose electronic self-service delivery methods over more traditional methods of service delivery for government services....
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Margherita Pagani.
© 2005. 1218 pages.
Multimedia technology, networks and online interactive multimedia services are taking advantage of a series of radical innovations in converging fields, such as the digitization...
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Margherita Pagani.
© 2005. 398 pages.
Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities explores new business opportunities and critical issue related to mobile and wireless systems beyond...
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Margherita Pagani.
© 2005. 9 pages.
Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000, 2003).
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Margherita Pagani.
© 2005. 8 pages.
Convergence describes a process change in industry structures that combines markets through technological and economic dimensions to meet merging consumer needs.
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Margherita Pagani.
© 2005. 23 pages.
Nearly every incumbent operator in the wireless market has experienced business problems in recent years. The reason for this is the opening of the market for competitive...
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Margherita Pagani, Danilo Schipani.
© 2004. 16 pages.
This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More...
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Margherita Pagani.
© 2004. 17 pages.
This chapter sets out to analyze the impact generated by the adoption of Digital Rights Management (DRM) processes on the typical Digital Media Management Value Chain activities...
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Margherita Pagani.
© 2003. 258 pages.
Digital television is based on the transmission of a numerical or digitized signal that is transformed through algorithms into a signal that removes all redundancies of space and...
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Margherita Pagani.
© 2003. 30 pages.
The world’s emerging multimedia market results from the process of convergence of three industries which were created at an interval of 50 years respectively—the telephone...
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Margherita Pagani.
© 2003. 21 pages.
As discussed in the previous chapter, the technological innovation process has a pervasive influence on the whole digital metamarket featured by the gradual convergence of three...
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Margherita Pagani.
© 2003. 22 pages.
With the introduction of digital technology in the production, distribution, and reception of the TV signals, an actual technological discontinuity occurred which—starting from...
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Margherita Pagani.
© 2003. 21 pages.
Having described the technical characteristics of the different digital signal transmission methods, it seems appropriate to investigate the specific characteristics for each...
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Margherita Pagani.
© 2003. 38 pages.
Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000)....
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Margherita Pagani.
© 2003. 21 pages.
In the previous chapters, technical features and economic implications following the digitalisation of the TV signal as well as the development of interactive television were the...
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Margherita Pagani.
© 2003. 24 pages.
The advent of digitalisation is providing big opportunities which are changing the shape of the broadcasting industry. New business models and revenue opportunities based on...
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Margherita Pagani.
© 2003. 16 pages.
Digital Rights Management poses one of the greatest challenges for multimedia content providers and interactive media companies in the digital age in order to be able to...
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Margherita Pagani.
© 2003. 5 pages.
Interactive multimedia and the so-called information highway, and its exemplar the Internet, are enabling a new economy based on the networking of human intelligence. In the...
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Margherita Pagani.
© 2003. 20 pages.
In this chapter, the author sets out to define what convergence is and to measure it in Europe. It begins by proposing that the concept of digital convergence, as it is commonly...
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