Margherita Pagani

This chapter introduces the concept of “two-sided” markets and shows how they comprise a unique type of social media that facilitates the development of social networks oriented...

This chapter analyses the impact of digitalization on TV marketing strategies focusing on the role of brand as a loyalty-based resource, available to digital television networks...

Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network...

Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network...

Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network...

The transition process from analog to digital system, above all in the broadcasting field, and the development of Third Generation standards in mobile communications offer an...

This chapter examines the reasons why individuals would choose electronic self-service delivery methods over more traditional methods of service delivery for government services....

Advances in hardware, software, and audiovisual rendering technologies of recent years have unleashed a wealth of new capabilities and possibilities for multimedia applications...

The transition process from analog to digital system, above all in the broadcasting field, and the development of Third Generation standards in mobile communications offer an...

Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000a; 2000b;...

This chapter examines the reasons why individuals would choose electronic self-service delivery methods over more traditional methods of service delivery for government services....

This chapter sets out to analyze the impact generated by the adoption of Digital Rights Management (DRM) processes on the typical Digital Media Management Value Chain activities...

This paper set out to analyze the impact generated by the adoption of Digital Rights Management (DRM) processes on the typical Digital Media Management Value Chain activities and...

The advent of digitalization is providing big opportunities, which are changing the shape of the broadcasting industry. New business models and revenue opportunities based on...

This chapter examines the reasons why individuals would choose electronic self-service delivery methods over more traditional methods of service delivery for government services....

Multimedia technology, networks and online interactive multimedia services are taking advantage of a series of radical innovations in converging fields, such as the digitization...

Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities explores new business opportunities and critical issue related to mobile and wireless systems beyond...

Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000, 2003).

Convergence describes a process change in industry structures that combines markets through technological and economic dimensions to meet merging consumer needs.

Nearly every incumbent operator in the wireless market has experienced business problems in recent years. The reason for this is the opening of the market for competitive...

This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More...

This chapter sets out to analyze the impact generated by the adoption of Digital Rights Management (DRM) processes on the typical Digital Media Management Value Chain activities...

Digital television is based on the transmission of a numerical or digitized signal that is transformed through algorithms into a signal that removes all redundancies of space and...

The world’s emerging multimedia market results from the process of convergence of three industries which were created at an interval of 50 years respectively—the telephone...

As discussed in the previous chapter, the technological innovation process has a pervasive influence on the whole digital metamarket featured by the gradual convergence of three...

With the introduction of digital technology in the production, distribution, and reception of the TV signals, an actual technological discontinuity occurred which—starting from...

Having described the technical characteristics of the different digital signal transmission methods, it seems appropriate to investigate the specific characteristics for each...

Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000)....

In the previous chapters, technical features and economic implications following the digitalisation of the TV signal as well as the development of interactive television were the...

The advent of digitalisation is providing big opportunities which are changing the shape of the broadcasting industry. New business models and revenue opportunities based on...

Digital Rights Management poses one of the greatest challenges for multimedia content providers and interactive media companies in the digital age in order to be able to...

Interactive multimedia and the so-called information highway, and its exemplar the Internet, are enabling a new economy based on the networking of human intelligence. In the...

In this chapter, the author sets out to define what convergence is and to measure it in Europe. It begins by proposing that the concept of digital convergence, as it is commonly...