Mario Sierra Martin

Mario Sierra Martin was born in Malaga on January 15th, 1990. Degree in Economics and Business Sciences from the University of Malaga. Degree in Marketing from the University of Malaga and Master in Digital Marketing. Doctoral student in Business Administration and Management from the University of Malaga where she also develops her teaching, research and transfer work. Her main line of behaviors and perceptions of their consumers. Digital marketing professional working in his own agency for 10 years.


Virtual Influencers: The Irruption of Artificial Intelligence in Digital Influencers
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez. © 2024. 17 pages.
The digital revolution has fueled the rise of influencers who shape opinions and behaviors online. However, the arrival of virtual influencers, avatars generated by artificial...
The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing: Navigating Towards Digital Health Literacy
Mario Sierra Martin, Pilar Alarcón Urbistondo. © 2024. 19 pages.
This chapter represents a significant effort to understand and present a comprehensive overview of telemedicine and digital literacy in the context of healthcare in contemporary...
Digital Transformation in Healthcare and Medical Practices: Advancements, Challenges, and Future Opportunities
Mario Sierra Martin, Pilar Alarcón-Urbistondo. © 2024. 22 pages.
The evolution of technologies in the healthcare sector has revolutionized the health landscape, from the expansion of telemedicine to the vital role of social networks. The...