Maro Vlachopoulou

Maro Vlachopoulou is a Professor at the Department of Applied Informatics, Dean of the School of Information Sciences, University of Macedonia, Greece. Degree in Business Administration, Aristotle University of Thessaloniki, Greece (1978). Degree in Law, Aristotle University of Thessaloniki, Greece (1989). Postgraduate studies in Marketing, University of Mannheim, Germany (1981), and MBS in Business Administration, Aristotle University of Thessaloniki (1987). PhD in Marketing Information Systems, University of Macedonia, Department of Applied Informatics, Greece (1992). Visiting research professor at the University of Sunderland, UK (1995). Her professional expertise, research and teaching interests include: Internet Marketing, Marketing Information Systems, E-Business/ e-marketing models, emarketplaces, E-Business plan, new technologies and marketing, mobile Business / marketing, SEO & SEM, social media / networks and marketing, ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) systems, Supply Chain Management (SCM) Systems, Knowledge management systems, e-supply chain management / logistics, with particular emphasis on specific applications (agrifood, e-trust, e-health, government, tourism, environment). She has published over 100 papers in scientific journals and organized numerous of conferences.

Publications

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou. © 2023. 317 pages.
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and...
Review and the Use of PROMETHEE Methods in Marketing (Problems)
Review and the Use of PROMETHEE Methods in Marketing (Problems)
Theodore Tarnanidis, Jason Papathanasiou, Maro Vlachopoulou, Bertrand Mareschal. © 2023. 17 pages.
The method of PROMETHEE belongs to Multiple Criteria Decision Making (MCDM) techniques, which helps decision-makers to examine problems where there are multiple and conflicting...
Mobile Services Behavioral Intention: Theoretical Background and Empirical Research
Mobile Services Behavioral Intention: Theoretical Background and Empirical Research
Vaggelis Saprikis, Maro Vlachopoulou, Theodora Zarmpou. © 2018. 24 pages.
This chapter presents a review of literature concerning behavioral intention theory and research models, focusing on the factors driving consumer adoption intention of mobile...
Driving Agribusiness With Technology Innovations
Driving Agribusiness With Technology Innovations
Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou. © 2017. 384 pages.
Modern web-based applications are pertinent for businesses, as they often encourage their core competencies and capabilities. As such, the agribusiness sector must begin to take...
Mobile Services Behavioral Intention: Theoretical Background and Empirical Research
Mobile Services Behavioral Intention: Theoretical Background and Empirical Research
Vaggelis Saprikis, Maro Vlachopoulou, Theodora Zarmpou. © 2016. 24 pages.
This chapter presents a review of literature concerning behavioral intention theory and research models, focusing on the factors driving consumer adoption intention of mobile...
Electronic and Mobile G2C Services: Municipalities Provision and Citizens' Reaction
Electronic and Mobile G2C Services: Municipalities Provision and Citizens' Reaction
Maria Exarchou, Paraskevi Karatzika, Theodora Zarmpou, Maro Vlachopoulou. © 2015. 20 pages.
Electronic and mobile government services represent a tremendous impetus to move forward in the 21st Century with the potential to bring about a higher quality and more cost...
E-Innovation for Sustainable Development of Rural Resources During Global Economic Crisis
E-Innovation for Sustainable Development of Rural Resources During Global Economic Crisis
Zacharoula Andreopoulou, Vagis Samathrakis, Soulla Louca, Maro Vlachopoulou. © 2014. 317 pages.
Implementation of technology into social and economic developments have provided key strengths in improving competitiveness and meeting the demands of modern society for life and...
Green ICT Applications towards the Achievement of Sustainable Development
Green ICT Applications towards the Achievement of Sustainable Development
Zacharoula Andreopoulou, Emmanouil Stiakakis, Maro Vlachopoulou. © 2014. 11 pages.
“Green ICT” constitutes a new term in Informatics that describes environmentally sustainable ICT and the use of ICTs in the interest of the natural environment aiming to...
Examining Behavioral Intention Toward Mobile Services: An Empirical Investigation in Greece
Examining Behavioral Intention Toward Mobile Services: An Empirical Investigation in Greece
Theodora Zarmpou, Vaggelis Saprikis, Maro Vlachopoulou. © 2013. 20 pages.
This study presents a conceptual model that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in...
Electronic and Mobile G2C Services: Municipalities Provision and Citizens’ Reaction
Electronic and Mobile G2C Services: Municipalities Provision and Citizens’ Reaction
Maria Exarchou, Paraskevi Karatzika, Theodora Zarmpou, Maro Vlachopoulou. © 2013. 20 pages.
Electronic and mobile government services represent a tremendous impetus to move forward in the 21st Century with the potential to bring about a higher quality and more cost...
Examining Behavioral Intention Toward Mobile Services: An Empirical Investigation in Greece
Examining Behavioral Intention Toward Mobile Services: An Empirical Investigation in Greece
Theodora Zarmpou, Vaggelis Saprikis, Maro Vlachopoulou. © 2011. 19 pages.
This study presents a conceptual model that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in...
Integration Issues in the Healthcare Supply Chain
Integration Issues in the Healthcare Supply Chain
Spyros Kitsiou, Aristides Matopoulos, Maro Vlachopoulou, Vicky Manthou. © 2009. 16 pages.
The efficacy, quality, responsiveness, and value of healthcare services provided is increasingly attracting the attention and the questioning of governments, payers, patients...