Hershey, Pennsylvania
New York, New YorkBeijing, China

Matthew A. Gilbert

Matthew A. Gilbert , MBA, is a lecturer of marketing at Coastal Carolina University, where he teaches courses in advertising, personal selling, and principles of marketing. His academic research focuses on artificial intelligence, marketing technology, the sharing economy, social media marketing, and sports marketing. A charismatic communicator, he has facilitated professional development workshops and delivered three TEDx Talks. He is a prolific writer who has published articles, book chapters, short stories, and textbooks. As a consultant, he crafts marketing content, creates business curricula, and composes professional communications. When asked why teaching is his tenure, he explains, “education empowers me to influence individuals and impact organizations while improving myself in the process.”

Publications

Disrupting Marketing: Content Creation With Generative AI Applications
Disrupting Marketing: Content Creation With Generative AI Applications
Matthew A. Gilbert. © 2025. 36 pages.
Generative AI is transforming content creation by revolutionizing marketing technology. This chapter examines the role of AI in enhancing efficiency, personalization, and...