Md Afnan Hossain

Md Afnan Hossain has been working as a full-time faculty member in the Department of Marketing and International Business (MIB) at NSU, SBE since January 2016. Mr. Hossain received his MSc degree in International Marketing Management from the University of East London, UK. He completed Strategic Marketing course at the prestigious Imperial College London and also completed knowledge-based courses from the University of Oxford and University of Cambridge, UK. Before joining NSU, Mr. Hossain worked as a full-time lecturer in the School of Business Studies at Southeast University. He also took courses at North South University as an adjunct faculty member. Besides teaching, Mr. Hossain also involves in research activities. He has demonstrated excellence in research by publishing a good number of international journals (including journals ranked by ABDC, ABS and Indexed in Thomson Reuters Emerging Sources Citation & Scopus). His research interest lies in marketing analytics, big data analytics, and services marketing sectors.

Publications

Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram. © 2022. 14 pages.
Customer analytics plays a vital role in generating insights from big data to improve service innovation, product development, personalization, and managerial decision-making;...
Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram. © 2020. 17 pages.
Customer analytics plays a vital role in generating insights from big data to improve service innovation, product development, personalization, and managerial decision-making;...
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain. © 2019. 171 pages.
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the...