Mehdi Behboudi

Mehdi Behboudi is a Lecturer of Marketing at Department of Business Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, Iran. Mehdi Behboudi is also a Lecturer and Head of Business Management Department at Ghazali’s Higher Education Institute. He has a background in teaching marketing principles, marketing research, marketing seminar, international marketing, and international business for undergraduate and graduate students. He also is Manager of the Online Advertising and Internet Marketing Department at Management and Productivity Research Center, MPRC. He has authored several successful books such as International Marketing and Successful Entrepreneurs in Persian, and his articles have been appeared in international journals, including: International Journal of Online Marketing, International Journal of Business and Management, International Business Research, International Journal of Marketing Studies, Interdisciplinary Journal of Research in Business, Journal of Basic and Applied Scientific Research, African Journal of Business Management, Indian Journal of Science and Technology, and Australian Journal of Business and Management Research. In this regard, he is serving as member of editorial review board for International Journal of Marketing Studies. Meanwhile, Mehdi Behboudi was named as the best researcher of Qazvin Province in 2010. As an advertising expert, Mehdi Behboudi is Chief Marketing Executive, CME, at Hadef Subsidiary in Iran. He is known as an online advertising and Internet marketing Author, Speaker, and Consultant. He has delivered many speeches for different companies in marketing and advertising context. He has a knowledgeable experience in branding, online advertising strategies, inverse advertising, online reputation management, search engine advertising, and viral advertising strategies.

Publications

Online Advertising: Initial vs. Further Avoidance
Online Advertising: Initial vs. Further Avoidance
Mehdi Behboudi, Amir Abedini Koshksaray. © 2018. 19 pages.
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid...
Online Advertising: Experimental Facts on Ethics, Involvement, and Product Type
Online Advertising: Experimental Facts on Ethics, Involvement, and Product Type
Mehdi Behboudi, Hamideh Mokhtari. © 2017. 18 pages.
The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting...
Online Advertising: Initial versus Further Avoidance
Online Advertising: Initial versus Further Avoidance
Mehdi Behboudi, Amir Abedini Koshksaray. © 2017. 17 pages.
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and examines two new dimensions on why people avoid...
Online Advertising Intermediary: How Online Advertising Works?
Online Advertising Intermediary: How Online Advertising Works?
Payam Hanafizadeh, Mehdi Behboudi, Hamideh Mokhtari Hasanabad. © 2014. 10 pages.
Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a...
Internet Entrepreneurship Education and its Role in Online Business: A Case From Iran
Internet Entrepreneurship Education and its Role in Online Business: A Case From Iran
Mehdi Behboudi, Nazanin Jalili, Kobra Najafi. © 2014. 10 pages.
The present paper aims to analyze the online entrepreneurship education program and its role in developing online business, specifically in Iran. Seeking cost effective...
Advertisements on the Internet: Ethics, Involvement and Product Type
Advertisements on the Internet: Ethics, Involvement and Product Type
Mehdi Behboudi, Hamideh Mokhtari Hasanabad. © 2014. 21 pages.
The purpose of this study is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet...
The Right Format of Internet Advertising (RFIA): A Structural Equation Model
The Right Format of Internet Advertising (RFIA): A Structural Equation Model
Payam Hanafizadeh, Mehdi Behboudi. © 2013. 23 pages.
This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising...
Why Do Advertisers Need to Use Lead Generation?
Why Do Advertisers Need to Use Lead Generation?
Payam Hanafizadeh, Mehdi Behboudi, Ateneh Qodsi Khah, Marzieh Ardalani. © 2013. 7 pages.
As evidence mounts on the importance of online advertising and the opportunities presented by new-shaped lead generation companies globally, it becomes important to understand...
Lead Generation and E-Health: Searching a New Framework
Lead Generation and E-Health: Searching a New Framework
Mohammad Ali Abdolvand, Mehdi Behboudi, Hamideh Mokhtari Hasanabad. © 2013. 5 pages.
The emergence of lead generation companies has created a tremendous change in the world of data collection. This opportunity has enhanced the possibility of tracing and offering...
Online Advertising and Promotion: Modern Technologies for Marketing
Online Advertising and Promotion: Modern Technologies for Marketing
Payam Hanafizadeh, Mehdi Behboudi. © 2012. 248 pages.
Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due...
Why Do Iranians Avoid Shopping on the Internet?
Why Do Iranians Avoid Shopping on the Internet?
Payam Hanafizadeh, Mehdi Behboudi, Maryam Asghari Ilani, Ramineh Kalhor. © 2012. 13 pages.
Iran is becoming an appropriate country for selling Internet-based products. Evidence illustrates an inverse trend and avoidance in this regard. This study was designed to...
International Journal of Innovation in the Digital Economy (IJIDE)
International Journal of Innovation in the Digital Economy (IJIDE)
Ionica Oncioiu. Est. 2010.
The International Journal of Innovation in the Digital Economy (IJIDE) provides information in new theoretical and practical approaches about digital economy. For this purpose...