Mei Wu

Mei Wu is a founding member of the Department of Communication and the MA programme in Communication and New Media at the University of Macau, She specializes in media technology and communication studies. She has conducted a series of research studies on the Internet and telephony/mobile telephony in China. Her publications appear in major journals and by well-known publishers both in English and Chinese including Routledge, IGI Global, People’s University Press, Javnost-The Public, Media Studies Journal, International Journal of Sociotechnology and Knowledge Development, Global Media and Communication and China Computer-Mediated Communication Studies. She received the 2011 Academic Award of the China New Media Communication Association (CNMCA), which represents the highest quality research in the field of new media communication studies in China. She was a Visiting Fellow at the Oxford Internet Institute, University of Oxford and Visiting Research Fellow at the East Asia Institute, National University of Singapore. Her research interests also cover journalism and globalization with a focus on press systems in Southeast Asia.

Publications

Examining the Role of WeChat in Advertising
Examining the Role of WeChat in Advertising
Qi Yao, Mei Wu. © 2018. 20 pages.
WeChat, the most popular social networking service mobile app in China, enables users to contact friends with text, audio, video contents as well as get to know new people within...
Location-Aware Mobile Media and Advertising: A Chinese Case
Location-Aware Mobile Media and Advertising: A Chinese Case
Mei Wu, Qi Yao. © 2016. 18 pages.
Location-Based Services (LBS) that are combined with ubiquitous smartphones usher in a new form of information propagation: Location-Based Advertising (LBA). Modern technologies...
Examining the Role of WeChat in Advertising
Examining the Role of WeChat in Advertising
Qi Yao, Mei Wu. © 2016. 20 pages.
WeChat, the most popular social networking service mobile app in China, enables users to contact friends with text, audio, video contents as well as get to know new people within...
The Triumph of Shanzhai: No Name Brand Mobile Phones and Youth Identity in China
The Triumph of Shanzhai: No Name Brand Mobile Phones and Youth Identity in China
Mei Wu, Hongye Li. © 2011. 20 pages.
This chapter attempts to explore the connection between the popularity of shanzhai (no-name brand) mobile phones among urban youth and their social characteristics in...
Office on the Move: Mobile Phones and Entrepreneurship in China1
Office on the Move: Mobile Phones and Entrepreneurship in China1
Mei Wu, Haiyun Lin. © 2011. 16 pages.
This study, applying social shaping of technology complemented with affordance theory and domestication theory, qualitatively analyses implications of the mobile phone...