Michela Piccarozzi

Michela Piccarozzi is an Assistant Professor at the Department of Economics, Engineering, Society and Business Organization (DEIM) of the University of Tuscia, Italy, where she teaches courses in Economics and Business Management and International Marketing. In 2010 he obtained a Ph.D. in “Planning and Control” at the University of Florence discussing a thesis entitled “Creating value at the University: financial and management problems in academic spin-offs”. The research topics concern university spin-offs and innovative start-ups from the point of view of the difficulties of start-up and management.

Publications

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani. © 2020. 389 pages.
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with...
Positive Effects of the Innovative Start-Up on University Spin-Offs: A Recent Italian Legislation
Positive Effects of the Innovative Start-Up on University Spin-Offs: A Recent Italian Legislation
Michela Piccarozzi, Cecilia Silvestri, Alessandra Stefanoni. © 2018. 19 pages.
The third mission of the university has developed over the years, becoming a key aspect of university policy. The spin-offs are increasingly prosperous and innovative. Over the...