Miralem Helmefalk

Miralem Helmefalk’sresearch explores sensory marketing, retailing, business and branding, environmental psychology, gamification, consumer behaviour, and e-health. A variety of contemporary techniques and technologies are used in experiments. He is recently also interested in gamification and generative adversarial networks for marketing.

Publications

What Can Gamification Learn From Sensory Marketing?: In the Context of Servicescapes
What Can Gamification Learn From Sensory Marketing?: In the Context of Servicescapes
Miralem Helmefalk. © 2023. 27 pages.
While gamification research is multidisciplinary and has grown in popularity during the last decade, it still requires further evidence and direction on which and how much...
The Role of Mechanics in Gamification: An Interdisciplinary Perspective
The Role of Mechanics in Gamification: An Interdisciplinary Perspective
Miralem Helmefalk, Siw Lundqvist, Leif Marcusson. © 2023. 21 pages.
With regard to the contemporary discussion of gamifying processes in various domains, it is obvious that there exists a naive notion that simply adding...
AUTOMATON: A Gamification Machine Learning Project
AUTOMATON: A Gamification Machine Learning Project
Adam Palmquist, Isak Barbopoulos, Miralem Helmefalk. © 2023. 12 pages.
This article displays a design ethnographic case study on an ongoing machine learning project at a Scandinavian gamification start-up company. From late 2020 until early 2021...
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Miralem Helmefalk, Leif Marcusson. © 2020. 319 pages.
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become...
What Can Gamification Learn From Sensory Marketing?: In the Context of Servicescapes
What Can Gamification Learn From Sensory Marketing?: In the Context of Servicescapes
Miralem Helmefalk. © 2020. 34 pages.
While gamification research is multidisciplinary and has grown in popularity during the last decade, it still requires further evidence and direction on which and how much...
The Role of Mechanics in Gamification: An Interdisciplinary Perspective
The Role of Mechanics in Gamification: An Interdisciplinary Perspective
Miralem Helmefalk, Siw Lundqvist, Leif Marcusson. © 2019. 24 pages.
With regard to the contemporary discussion of gamifying processes in various domains, it is obvious that there exists a naive notion that simply adding...