Monika Gupta

Monika Gupta joined Chitkara University as Associate Professor in November 2021. She is Ph.D. (Management), MBA (Marketing), UGC-NET (Management), B.Sc. (General), B.Ed. with about thirteen years of academic experience and four years of corporate experience. She has five papers publications in SCOPUS, one paper in ABDC ‘C’ Listed journal and one book review in ABDC Listed journal (out of thirty nine papers in national and international journals of repute). She is Editorial Board Member of International Journal of Economics and Financial Issues (IJEFI), ABDC ‘C’ Listed journal. She received Cash honorarium from AIMA for paper publication. She remained actively involved in organizing National and International Conferences. She has attended more than twenty National and International Conferences. She also served as HOD (MBA, BBA) for three years. Her areas of interest are Marketing Management, Sales and Retail Management, Consumer Behavior, Integrated Marketing Communications, Services Marketing, Consumer Relationship Management, Strategic Management and Management Fundamentals.

Publications

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Monika Gupta, Priya Jindal, Shubhi Bansal. © 2023. 298 pages.
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a...
Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Prateek Srivastava, Durgaprasad Ramteke, Ankush Kumar Bedyal, Monika Gupta, Jasminder Kaur Sandhu. © 2023. 414 pages.
Managing solid waste is one of the biggest challenges in urban areas around the world. Technologically advanced economies generate vast amounts of organic waste materials, many...
Applications of Neuromarketing in the Metaverse
Applications of Neuromarketing in the Metaverse
Monika Gupta, Kumar Shalender, Babita Singla, Nripendra Singh. © 2023. 338 pages.
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the...
Towards Using Artificial Intelligence in Neuromarketing
Towards Using Artificial Intelligence in Neuromarketing
Shubhi Bansal, Monika Gupta. © 2023. 8 pages.
AI, when applied to the domain of neuromarketing, can help to model consumers' preferences, which can be leveraged by marketers in creating products or brand strategies that...
Metaverse-Based Higher Education: A Review
Metaverse-Based Higher Education: A Review
Monika Gupta, Arshya Garg, Anu Garg. © 2023. 10 pages.
The advent of technology backed by digitalization is bringing innovative and new ways in imparting higher education. The high speed of the internet readily available in the...
An Analytical Analysis of the Present-Day Procedures for Disposing of Waste
An Analytical Analysis of the Present-Day Procedures for Disposing of Waste
Binay Kumar Pandey, Vinay Kumar Nassa, Digvijay Pandey, A. Shaji George, Monika Gupta, Pankaj Dadheech, A. S. Hovan George. © 2023. 11 pages.
Population growth, urbanisation, industry, modernization, and digitalization increase residential, industrial, commercial, mining, radioactive, agricultural, hospital, and...