Narendra Kumar

Overtourism occurs when destinations face excessive visitor numbers, leading to environmental harm, cultural erosion, and strain on local resources. Natural sites like Maya Bay...

Smart travel and sustainable innovations in bleisure tourism are reshaping the way individuals and organizations approach leisure and business travel. Combining elements of...

Smart learning in virtual worlds refers to the use of virtual reality (VR) and other immersive technologies to enhance the learning experience. Smart learning in virtual worlds...

Objectives of the Study: The goal of this chapter is to find out the influence of AI on traveler conduct (Gopal et.al 2023), assess how tourism centered AI technology swap...

Bleisure travel combines business and leisure activities and presents a unique opportunity to promote sustainability within the tourism industry. The chapter aims to provide a...

This study explores the intersection of smart cities and smart tourism, examining the potential for leveraging technology to develop sustainable Bleisure tourism destinations....

Smart tourism encapsulates the integration of technology and innovative solutions to enhance the overall travel experience for tourists and to improve the efficiency and...

This chapter aims to enhance the knowledge by offering perspectives from two developing nations India and Greece by reviewing the existing literature on food tourism. This study...

This chapter explores the impact of social entrepreneurship in the Himalayan region, focusing specifically on the Ladakhi Women's Travel Company (LWTC), a pioneering...

Prenatal tourism, the newest segment within the ambit of medical tourism, involves expectant mothers traveling to foreign countries to give birth. This study explores the...

This study explores the effect of Chatbots & Virtual Assistants (CVA) on Guest satisfaction (GS). Although several studies have been published that investigate guest satisfaction...

The future of libraries, in India has gained a lot of attention due to the impact of technology. This book chapter aims to explore the status of libraries in India and...

The biggest issue throughout the world is Overtourism. The accommodation for tourists have become difficult because of abjection of the environment, imbalanced society, and...

This chapter explores the strategic role of digital marketing in addressing overtourism and advancing sustainable tourism. It examines how technologies like augmented reality...

This research introduces a multi-pronged strategy to mitigate overtourism through innovative marketing approaches. It emphasizes the use of geo-targeted micro-campaigns to...

Kumbh Mela, recognized as the world's largest religious congregation, attracts millions of pilgrims, tourists, and stakeholders from across the globe. While the event serves...

Adventure tourism can be exciting but also brings unforeseeable hazards and challenges, making a dream vacation a nightmarish experience. This study is about the “nightmares” for...

This chapter examines the factors influencing dark tourism experience, focusing on Jallianwala Bagh in Punjab, India. Using secondary data from academic literature, reports, and...

This Preface is included in the book Bleisure Tourism and the Impact of Technology.

The Asian cargo industry stands at the forefront of global trade, serving as a critical artery for the movement of goods and commodities across continents. In this chapter, the...

This study explores the emerging concept of “bleisure”-the integration of business and leisure- within the context of interactive events, focusing particularly on the role of...

Covid has brought many challenges to the ceremonial events at educational institutions. Holding graduating ceremonies or convocations are an integral part of the life of any...

The purpose of this research study is to investigate the developing trend of bleisure tourism in Nepal, which is characterised by tourists who combine business and leisure...

This chapter conducts a thorough examination of the landscape surrounding blockchain startups in India, aiming to unravel the intricacies, challenges, and transformative...