Natalie T. Wood

Natalie T. Wood (Ph.D., Auburn University) is Associate Professor of Marketing at both Saint Joseph’s University, USA and Edith Cowan University, Australia. Prof. Wood’s research interests include social media and consumer behavior. She has published in journals such as The Journal of Consumer Behaviour, Marketing Education Review, The International Journal of Internet Marketing and Advertising and Journal of Marketing Communications. She is the co-editor of Virtual Social Identity and Consumer Behavior published by M.E. Sharpe.

Publications

Maximizing Commerce and Marketing Strategies through Micro-Blogging
Maximizing Commerce and Marketing Strategies through Micro-Blogging
Janée N. Burkhalter, Natalie T. Wood. © 2015. 380 pages.
The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now...
Adonis or Atrocious: Spokesavatars and Source Effects in Immersive Digital Environments
Adonis or Atrocious: Spokesavatars and Source Effects in Immersive Digital Environments
Natalie T. Wood, Michael R. Solomon. © 2011. 14 pages.
A virtual world is an online representation of real world people, products, and brands in a computer-mediated environment (CME). Within the next few years CMEs are likely to...
Corporate Training Goes Virtual: A Hybrid Approach to Experiential Learning
Corporate Training Goes Virtual: A Hybrid Approach to Experiential Learning
Natalie T. Wood, Michael R. Solomon, Greg W. Marshall, Sarah Lincoln. © 2010. 18 pages.
Eighty million members of the Millennial Generation are knocking at the door of Corporate America. Can traditional “chalk and talk” corporate training techniques adequately...