Nelson Oly Ndubisi

Nelson Oly Ndubisi is Professor of Entrepreneurial Marketing at the Griffith Business School, Queensland Australia. Dr Ndubisi’s teaching and research interests are in the areas of Entrepreneurship and Innovation, Entrepreneurial Marketing, Green Marketing, Relationship and Mindful Marketing. He has published extensively in Marketing, Entrepreneurship and IS Journals, and sits on the editorial board of many journals in these fields. Professor Ndubisi is Visiting Professor at Copenhagen Business School and Helsinki School of Business and other universities across Africa, Asia and Australia. He is the Convenor and Chair of the Global Conference on SME, Entrepreneurship and Service Innovation.

Publications

Managing Service Consumer Behavior and Relationship Dynamics in Asia
Managing Service Consumer Behavior and Relationship Dynamics in Asia
Nelson Oly Ndubisi, Siti Haryati Shaikh Ali. © 2015. 13 pages.
Organizations, especially those in Asia, are increasingly appreciating the value of establishing closer and lasting relationship with customers. With greater access to...
Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes
Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes
Nelson Oly Ndubisi, Sonny Nwankwo. © 2013. 508 pages.
In order to increase the economic opportunities available, enterprise development plays a crucial role in the progression of socio-economic development for small and medium...
Knowledge Sharing among Employees in the Manufacturing SMEs
Knowledge Sharing among Employees in the Manufacturing SMEs
Uchenna Cyril Eze, Sim Fong Hah, Nelson Oly Ndubisi. © 2013. 19 pages.
Large companies dominate in knowledge sharing initiatives; however, evidence suggests that more small and medium sized enterprises (SMEs) are deploying knowledge strategies to...
Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions
Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions
Sumesh R. Nair, Nelson Oly Ndubisi. © 2013. 13 pages.
This chapter attempts to develop a framework of an environmental marketing system that is propositioned to lead to customer satisfaction. A comprehensive and intense...
Relational Dynamics and Outcomes in Small and Large Service Organizations
Relational Dynamics and Outcomes in Small and Large Service Organizations
Siti Haryati Shaikh Ali, Nelson Oly Ndubisi. © 2013. 13 pages.
The rapid growth of the service sector and servitization of the manufacturing sector have both contributed to rising competition and have forced managers to look for effective...
Knowledge Sharing among Employees in the Manufacturing SMEs
Knowledge Sharing among Employees in the Manufacturing SMEs
Uchenna Cyril Eze, Sim Fong Hah, Nelson Oly Ndubisi. © 2013. 19 pages.
Large companies dominate in knowledge sharing initiatives; however, evidence suggests that more small and medium sized enterprises (SMEs) are deploying knowledge strategies to...