Nilanjan Ray

Mr. Nilanjan Ray is from Kolkata, India. He has obtained his M.Com (Mktg), MBA (Mktg), STC FMRM (IIT-Kgp), PhD Fellow The University of Burdwan Department of Business Administration, in Management. He has 7 years of teaching experience in BBA, MBA, BCom and 5 years research experience and guided around 40 Post Graduate students’ project. Prior to joining Royal Thimphu College, he was a of Lecturer and Asst. Professor at different reputed Management Colleges at West Bengal, N. Delhi and Uttar Pradesh. Mr. Ray has contributed to 20 research papers in reputed National and International Referred, Peer Reviewed Journals and Proceedings. He has contributed 6 book Chapters and is also Editor of 2 Edited Book Volumes of IGI Global USA. Mr. Ray has presented over 25 National and International Conferences at different reputed Institutes and University like IIT-Kharagpur, IIM-Shillong, Pondicherry University, Burdwan University, IMT Gaziabad, IJAS Multidisciplinary Conference at Harvard University, USA, The IBFR Conference Lasvegas, USA etc. He has also associated himself as a reviewer of Journal of Business and Economics, Research Journal of Business and Management Accounting and Journal of Service Marketing and as an Editorial Board Member of several referred Journals. He has received the Outstanding Research Award at The IBFR Conference at Las Vegas, USA as well as Outstanding Research Presentation Award of Certificate at IJAS Multidisciplinary Conference at Harvard Campus in collaboration with Central Connecticut State University, USA. He has also chaired in a technical session at the said IJAS Conference 2012, Boston, USA. Mr. Ray is a life-member of the International Business Studies Academia. His areas of research interest are Service Marketing, Tourism Marketing, and Socio Economic Impact study.

Publications

Managing Diversity, Innovation, and Infrastructure in Digital Business
Managing Diversity, Innovation, and Infrastructure in Digital Business
Nilanjan Ray. © 2019. 287 pages.
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a...
Application of Geospatial Mashups in Web GIS for Tourism Development
Application of Geospatial Mashups in Web GIS for Tourism Development
Somnath Chaudhuri, Nilanjan Ray. © 2019. 18 pages.
This chapter examines current development in Web GIS with the implementation of geospatial mashup technologies, such as Google Map, in the context of map mashups and presents a...
Application of Geospatial Mashups in Web GIS for Tourism Development
Application of Geospatial Mashups in Web GIS for Tourism Development
Somnath Chaudhuri, Nilanjan Ray. © 2018. 16 pages.
This paper examines current development in Web GIS with the implementation of Geospatial Mashup technologies, such as Google Map in the context of map Mashups, and presents a...
GIS Applications in the Tourism and Hospitality Industry
GIS Applications in the Tourism and Hospitality Industry
Somnath Chaudhuri, Nilanjan Ray. © 2018. 343 pages.
Geographic information systems (GIS) provide information that can be useful across many disciplines. One of these disciplines is the travel and hospitality industry. GIS...
Application of Web-Based Geographical Information System (GIS) In Tourism Development
Application of Web-Based Geographical Information System (GIS) In Tourism Development
Somnath Chaudhuri, Nilanjan Ray. © 2015. 11 pages.
Strategic Infrastructure Development for Economic Growth and Social Change
Strategic Infrastructure Development for Economic Growth and Social Change
Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri, Arindam Ghosh. © 2015. 404 pages.
Obtaining the ultimate objective of economic growth depends largely on the availability of infrastructure in the economy. New developments in finance also play an important role...
Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal: Evidence from Bishnupur, West Bengal, India
Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal: Evidence from Bishnupur, West Bengal, India
Dillip Kumar Das, Nilanjan Ray. © 2015. 12 pages.
The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in...
Tourism Promotion through Web
Tourism Promotion through Web
Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri. © 2015. 10 pages.
This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates...
Factors Influencing Tourists' Motivational Determinants for Promotion of Tourism Destination: An Empirical Assessment on Rural Tourism with Special Reference from Kamarpukur, West Bengal
Factors Influencing Tourists' Motivational Determinants for Promotion of Tourism Destination: An Empirical Assessment on Rural Tourism with Special Reference from Kamarpukur, West Bengal
Nilanjan Ray. © 2015. 10 pages.
The concept of rural tourism has become one of the vital issues of economic and social benefits to society. This present study identifies different motivational factors that may...
Bhutan Tourism: Issues and Challenges
Bhutan Tourism: Issues and Challenges
Nilanjan Ray, Dillip Kumar Das. © 2015. 10 pages.
This chapter explores tourism, which acts to promote the local economy, socio-cultural changes, and lifestyle of the people residing in and around in Bhutan. The purpose of this...
Emerging Innovative Marketing Strategies in the Tourism Industry
Emerging Innovative Marketing Strategies in the Tourism Industry
Nilanjan Ray. © 2015. 425 pages.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these...
Tourism Motivational Factors in Bhutan: An Empirical Study
Tourism Motivational Factors in Bhutan: An Empirical Study
Nilanjan Ray. © 2015. 11 pages.
The concept of tourism has become one of the vital issues of economic and social benefits to the society. This present study identifies different motivational factors which may...
International Journal of Applied Management Sciences and Engineering (IJAMSE)
International Journal of Applied Management Sciences and Engineering (IJAMSE)
Carolina Machado, J. Paulo Davim. Est. 2014.
The International Journal of Applied Management Sciences and Engineering (IJAMSE) is a refereed, multidisciplinary journal that publishes high-quality articles on management...
Handbook of Research on Strategic Business Infrastructure Development and Contemporary Issues in Finance
Handbook of Research on Strategic Business Infrastructure Development and Contemporary Issues in Finance
Nilanjan Ray, Kaushik Chakraborty. © 2014. 477 pages.
The dynamic economic climate invites participants who are grounded in strategic financial management and infrastructure development. Thus, a lack of sufficient infrastructure, in...
Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal: Evidence from Bishnupur, West Bengal, India
Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal: Evidence from Bishnupur, West Bengal, India
Dillip Kumar Das, Nilanjan Ray. © 2014. 13 pages.
The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in...
Tourism Promotion through Web
Tourism Promotion through Web
Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri. © 2014. 11 pages.
This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates...
Factors Influencing Tourists’ Motivational Determinants for Promotion of Tourism Destination: An Empirical Assessment on Rural Tourism with Special Reference from Kamarpukur, West Bengal
Factors Influencing Tourists’ Motivational Determinants for Promotion of Tourism Destination: An Empirical Assessment on Rural Tourism with Special Reference from Kamarpukur, West Bengal
Nilanjan Ray. © 2013. 10 pages.
The concept of rural tourism has become one of the vital issues of economic and social benefits to society. This present study identifies different motivational factors that may...