Nilanjan Ray

Nilanjan Ray is from Kolkata, India. He has obtained his M.Com (Mktg), MBA (Mktg), STC FMRM (IIT-Kgp), PhD (Management) from The University of Burdwan Department of Business Administration). He has 8 years teaching experience in BBA, MBA, BCom and 6 years Research experience and guided around 56 Post Graduate students’ project . Dr. Ray has contributed over 30 research papers in reputed National and International Referred, Peer Reviewed Journals and Proceedings. He has contributed 10 book Chapters and also Chief Editor of 4 Edited Book Volumes of IGI Global USA. He has also associated himself as a reviewer of Journal of Business and Economics, Research Journal of Business and Management Accounting and Journal of Service Marketing Emerald Group Publishing Limited, Research Journal of Business and Management Accounting, and as an Editorial Board Member of several referred Journals. He has also chaired in a technical session at IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia.

Publications

Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction: Evidence from Paro, Bhutan
Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction: Evidence from Paro, Bhutan
Nilanjan Ray, Dillip Kumar Das. © 2020. 10 pages.
Tourism is one of the fastest growing industries in the world. It has become one of the vital issues of economic and social benefits to the society. This paper identifies the...
Relationship among Influencing Factors of Tourism Infrastructure: An Empirical Assessment at Kamarpukur, India
Relationship among Influencing Factors of Tourism Infrastructure: An Empirical Assessment at Kamarpukur, India
Nilanjan Ray, Dillip Kumar Das. © 2020. 13 pages.
The primary objectives of this study includes to identify the growth, development of tourism in the state of West Bengal, to study the tourism factors which affect the...
Geospatial Mashups in Web GIS for Tourism Infrastructure: Internet-Based Channel Perspective Promotional Measures
Geospatial Mashups in Web GIS for Tourism Infrastructure: Internet-Based Channel Perspective Promotional Measures
Somnath Chaudhuri, Nilanjan Ray. © 2019. 19 pages.
A Mashup is the process of merging multiple sources of data, both spatial and non-spatial, into a single integrated spatial display. It is about extracting spatial data from a...
Expectation and Perception of Internet Banking Service Quality of Select Indian Private and Public Sector Banks: A Comparative Case Study
Expectation and Perception of Internet Banking Service Quality of Select Indian Private and Public Sector Banks: A Comparative Case Study
Nilanjan Ray. © 2017. 11 pages.
This research paper mainly deals with expectation and perception of service quality of select Indian Banks i.e. SBI and HDFC on the customer satisfaction. The research survey was...
Examination of Internet Banking Customer Perception of Service Quality: Evidence from Banking Industry
Examination of Internet Banking Customer Perception of Service Quality: Evidence from Banking Industry
Nilanjan Ray, Tilak Nath Ghosh, Krishnendu Sen. © 2017. 11 pages.
The present study empirically examines the impact of internet banking service quality dimensions on Customer Satisfaction. This study is a cross-sectional survey that employed...
Geospatial Mashups in Web GIS for Tourism Infrastructure: Internet-Based Channel Perspective Promotional Measures
Geospatial Mashups in Web GIS for Tourism Infrastructure: Internet-Based Channel Perspective Promotional Measures
Somnath Chaudhuri, Nilanjan Ray. © 2017. 24 pages.
A Mashup is the process of merging multiple sources of data, both spatial and non-spatial, into a single integrated spatial display. It is about extracting spatial data from a...
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Upendra Singh Panwar, Raj Kumar, Nilanjan Ray. © 2016. 492 pages.
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy....
An Empirical Analysis of 7ps' Elements on Tourists Satisfaction: A Case from Bishnupur
An Empirical Analysis of 7ps' Elements on Tourists Satisfaction: A Case from Bishnupur
Nilanjan Ray, Dillip Kumar Das, Raj Kumar, Kaushik Chakraborty. © 2016. 17 pages.
Marketing plays a vital role to develop the tourism and encourage the tourists to visit the destination and involve the people to enhance their socio economic condition as well....
Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction: Evidence from Paro, Bhutan
Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction: Evidence from Paro, Bhutan
Nilanjan Ray, Dillip Kr Das. © 2016. 10 pages.
Tourism is one of the fastest growing industries in the world. It has become one of the vital issues of economic and social benefits to the society. This paper identifies the...
Impact of Internet Service Quality (IS-QUAL) on Client Satisfaction: Case from Indian Banking Services
Impact of Internet Service Quality (IS-QUAL) on Client Satisfaction: Case from Indian Banking Services
Nilanjan Ray. © 2016. 18 pages.
The present study empirically observes the impact of internet banking service quality dimensions on Client Satisfaction (CS). This study explores the potential dimensions of...
Relationship among Influencing Factors of Tourism Infrastructure: An Empirical Assessment at Kamarpukur, India
Relationship among Influencing Factors of Tourism Infrastructure: An Empirical Assessment at Kamarpukur, India
Nilanjan Ray, Dillip Kumar Das. © 2016. 13 pages.
The primary objectives of this study includes to identify the growth, development of tourism in the state of West Bengal, to study the tourism factors which affect the...