Nitesh Behare

The present chapter deals with the transformative journey from initial purchase to brand loyalty through the lenses of consumer engagement and experience. In an era where market...

In the food industry, consumer preferences constantly keep on changing and as a business; it is inevitable to have robust supply chain to meet the changing market demands. This...

By Customizing the shopping experience to individual users, AI-powered personalization plays a crucial role in mobile commerce, ultimately improving consumer satisfaction and...

This chapter reviews the historical interactions between Computational Intelligence (CI), Artificial Intelligence (AI), and the emergence of Society 5.0, starting with the...

This chapter explores the concept of Society 5.0, which envisions a world where advanced technologies like Artificial Intelligence and Computational Intelligence are seamlessly...

This chapter will aim at discussing the function of recommendation systems and its added values in the context of personal marketing communications with special focus on sales...

As Artificial Intelligence (AI) continues to reshape the legal landscape, it is essential to address the accompanying ethical and regulatory considerations. This chapter...

This chapter explores the impact of predictive analytics and AI on judicial decision-making, tracing the evolution of technology in law from early data analysis to advanced AI...

The integration of AI into customer experience strategies is revolutionizing the way businesses engage with their customers. This chapter explores how AI-powered personalization...

Mega-events like the FIFA World Cup, Olympics, international expos, and marathons, although glorified for their cultural, social, and economic significance, present considerable...

Machine learning (ML) is transforming the financial services industry by driving innovation in fraud detection, risk management, customer personalization, and more. This chapter...

The chapter “Empowering Balance: Strategies for Supporting Women Entrepreneurs in Achieving Work-Life Harmony” delves into the distinctive obstacles that women entrepreneurs...

Artificial Intelligence (AI) is revolutionizing the workplace by enhancing employee engagement and satisfaction, driving business success. This chapter explores AI's...

This chapter provides an overview of influencer marketing, its evolution, development, and popularity in recent years. It emphasizes the significance and potential of influencer...

This chapter embarks on an engrossing journey, unravelling the transformational landscape of OTT media. It traces its humble beginnings to its disruptive force in the...

This chapter explores the importance of personalization and recommendation algorithms in OTT era, emphasizing their role in enhancing content discovery and customizing user...

This study examines the influence of the rise of over-the-top (OTT) platforms leading towards binge watching, thereby analyzing their effect on the health of an individual and...

Social media platforms have become an integral part of the lives of students worldwide. Among these platforms, Instagram stands out as one of the most popular and influential....

This study examines theoretical frameworks, methods, and key discoveries' practical, social, and theoretical impacts. Study envisions AI/ML SCM. Supply chain AI/ML is...

The chapter will give an in-depth exploration of role of OTT platforms in facilitating digital inclusion in the Global South, which will cover various aspects like economic...

The fourth industrial revolution (Industry 4.0) heralds a profound transformation that extends beyond mere technological advancement. The chapter serves as an indispensable guide...

This chapter delves into the captivating intersection of AI and wishlists, exploring how e-commerce undergoes a transformative shift with innovative strategies and enhanced...

The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores...

This chapter delves into the transformative influence of genetic information on precision marketing, exploring the opportunities and challenges it presents. Beginning with an...

This chapter will explore the transformative potential of quantum computing in revolutionizing supply chain transparency. Beginning with an introduction to quantum computing...

This chapter examines the essential association of integrity, ethics, and security in the integration of quantum computing in supply chain operations. Commencing with an...

This chapter explores the burgeoning influence of artificial intelligence (AI) on financial services. The authors examine how AI is transforming various sectors, including...

The chapter explores the crucial role of interdisciplinary collaboration in modern data-driven marketing. It highlights the significance of bridging the gap between data...

This chapter aims at exploring the evolving landscape of marketing in view of emerging technologies, consistently changing methodologies and integration of data science and...

The reuse and recirculation of products and materials are the basis of the concept of the circular economy. A circular economy entails markets that give incentives to reusing...