Norazah Mohd Suki

Lt. Colonel (CD) Professor Ts. Dr. Norazah Mohd Suki is a Professor of Marketing and E-Commerce at Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia (UUM). She is the recipient of Malaysia’s Research Star Award 2018, Highly Commended Paper in the 2015 and the 2017 Emerald Literati Network Awards for Excellence, Winners of the IGI Global Seventh Annual Awards Excellence in Research Journal, etc. Her research interests include marketing research, consumer behaviour, M-commerce, E-commerce, E-marketing, green marketing, Islamic marketing, and areas related to marketing. She has mentored several post-graduate students, published more than 300 papers in referred journals, book chapters, books, and conference papers detailing her research activities, on top of coordinating and participating in several research projects. She is also the editor of several SCOPUS indexed books. She has wide-ranging experiences as an invited speaker on courses related to Structural Equation Modelling (SEM), Statistical Package for Social Sciences (SPSS) and research methodology.

Publications

Handbook of Research on Technology Applications for Effective Customer Engagement
Norazah Mohd Suki. © 2021. 340 pages.
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance...
Leveraging Consumer Behavior and Psychology in the Digital Economy
Norazah Mohd Suki, Norbayah Mohd Suki. © 2020. 299 pages.
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has...
Green Consumer Behaviour: Integration of Theory of Planned Behaviour and Technology Acceptance Model
Muhammad Farooq Akhtar, Norazah Mohd Suki. © 2020. 9 pages.
Environment preservation is a global concern. Textile industry disposes of chemicals which effects environment and human life (water borne diseases). United Nations develops 17...
Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention
Norazah Mohd Suki, Norbayah Mohd Suki. © 2019. 12 pages.
This research aims to assess the correlations between awareness of green marketing, corporate social responsibility (CSR), product image, corporate reputation and consumer...
Moderating Effect of Races Towards Consumers' Feeling of TCM Usage
Dyana Mui Ling Chang, Adeline Yin Ling Tam, Norazah Mohd Suki. © 2019. 18 pages.
Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely...
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Norazah Mohd Suki. © 2017. 374 pages.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics...
An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia
Robert Jeyakumar Nathan, Desmond Chong Fook Chiun, Norazah Mohd Suki. © 2017. 15 pages.
In promoting tourism, businesses in entertainment industry should provide e-commerce to their potential customers. Amongst the businesses in entertainment that are engaged in...
Moderating Effect of Races towards Consumers' Feeling of TCM Usage
Dyana Mui Ling Chang, Adeline Yin Ling Tam, Norazah Mohd Suki. © 2017. 18 pages.
Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely...
Consumers' Intentions to Purchase Organic Food Products
Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki. © 2017. 15 pages.
The Theory of Planned Behaviour (TPB) is applied as the guiding principle in this conceptual paper with the aims to discuss the factors in influencing consumers' intention to...
Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention
Norazah Mohd Suki, Norbayah Mohd Suki. © 2017. 15 pages.
This research aims to assess the correlations between awareness of green marketing, corporate social responsibility (CSR), product image, corporate reputation and consumer...
Examination of Mobile Social Networking Service (SNS) Users' Loyalty: A Structural Approach
Norazah Mohd Suki, Norbayah Mohd Suki. © 2016. 15 pages.
Mobile-device-based social networking services (SNS) have become popular technology mediated communication modalities. Users' actively accesses Facebook, MySpace, Twitter and...
Engagement in Campus Environmental Activities and Green Initiatives in Malaysia: A Structural Equation Modelling Approach
Norazah Mohd Suki. © 2015. 19 pages.
This study examines the structural relationship between attitudes towards environmental activities, subjective norms, and perceived behavioural control, and students'...
Effects of Perceived Information Quality, Perceived System Quality, and Perceived Flow on Mobile Social Networking Sites (SNS) Users' Trust
Norazah Mohd Suki, Norbayah Mohd Suki. © 2014. 11 pages.
This chapter examines the effects of perceived information quality, perceived system quality, and perceived flow on mobile Social Networking Sites (SNS) users' trust. Pearson...
Investigating the Measurement of Consumer Ecological Behaviour, Environmental Knowledge, Healthy Food, and Healthy Way of Life
Norazah Mohd Suki. © 2014. 10 pages.
The objective of this research is to investigate the measurement of consumer ecological behaviour, environmental knowledge, healthy food, and healthy way of life that is derived...
Consumer Intention to Use Anti-Spyware Software: An Application of Structural Equation Modeling
Norazah Mohd Suki, T. Ramayah, Au Soo Nee, Norbayah Mohd Suki. © 2014. 13 pages.
Awareness of the importance to install anti-spyware software in one's computer has increased in this digital world. This research aims to investigate the relationship between...
Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool
Norazah Mohd Suki, T. Ramayah, Michelle Kow Pei Ming, Norbayah Mohd Suki. © 2013. 17 pages.
This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to...
Modelling Factors Influencing Early Adopters’ Purchase Intention Towards Online Music
Norazah Mohd Suki. © 2013. 17 pages.
The Internet is an incredible technology, offering users a vast choice of new songs and catalogue that can be browsed, streamed or bought online. This paper aims to provide an...
User-Centered Designs for Electronic Commerce Web Portals
Robert Jeyakumar Nathan, Norazah Mohd Suki. © 2013. 12 pages.
Websites connect businesses with customers. They are an important medium that facilitates online transactions, a necessity for businesses. The design and usability of an...
Key Dimensions on B2C E-Business: An Empirical Study in Malaysia
T. Ramayah, Simona Popa, Norazah M. Suki. © 2013. 13 pages.
The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral...
Job Searches via Social Networking Sites: Employed Job Seekers Intentions
Norazah Mohd Suki, T. Ramayah, Michelle Kow Pei Ming. © 2012. 15 pages.
This chapter aims to examine the factors influencing employed job seekers’ acceptance of social networking sites as a job search tool. It was found that perceived usefulness and...
Explaining Job Searching Through Social Networking Sites: A Structural Equation Model Approach
Norazah Mohd Suki, T. Ramayah, Michelle Kow Pei Ming. © 2012. 15 pages.
This paper examines job searching among employed job seekers through the social networking sites. One hundred ninety survey questionnaires were distributed to employed job...
Correlations of Perceived Flow, Perceived System Quality, Perceived Information Quality, and Perceived User Trust on Mobile Social Networking Service (SNS) Users’ Loyalty
Norazah Mohd Suki. © 2012. 14 pages.
This research aims to examine the correlations of perceived flow, perceived system quality, perceived information quality and perceived user trust on mobile social networking...
Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool
Norazah Mohd Suki, T. Ramayah, Michelle Kow Pei Ming, Norbayah Mohd Suki. © 2011. 17 pages.
This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to...
Modelling Factors Influencing Early Adopters’ Purchase Intention Towards Online Music
Norazah Mohd Suki. © 2011. 16 pages.
The Internet is an incredible technology, offering users a vast choice of new songs and catalogue that can be browsed, streamed or bought online. This paper aims to provide an...
Explaining Job Searching Through Social Networking Sites: A Structural Equation Model Approach
Norazah Mohd Suki, T. Ramayah, Michelle Kow Pei Ming. © 2010. 15 pages.
This paper examines job searching among employed job seekers through the social networking sites. One hundred ninety survey questionnaires were distributed to employed job...