Norbayah Mohd Suki

Norbayah Mohd Suki is an Associate Professor at School of Creative Industry Management & Performing Arts (SCIMPA), Universiti Utara Malaysia, Kedah, Malaysia. Her research interests include Creative Multimedia, Mobile Learning, Animation, HCI, Educational Technology, M-commerce, E-commerce, User Experience and Behavior, etc. She has mentored several postgraduate students; published papers in peer-review ISI and SCOPUS indexed journals, books chapters and international conference proceedings.

Publications

Leveraging Consumer Behavior and Psychology in the Digital Economy
Leveraging Consumer Behavior and Psychology in the Digital Economy
Norazah Mohd Suki, Norbayah Mohd Suki. © 2020. 299 pages.
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has...
Understanding Cultural Hybridization and Globalization Through the Benefits and Risks on Economic Growth
Understanding Cultural Hybridization and Globalization Through the Benefits and Risks on Economic Growth
Dzulfikar Mahtar, Norbayah Mohd Suki. © 2020. 8 pages.
The purpose of this writing is to critically examine various issues and understand the main talking point in globalization, which is the impact it brings to the economic growth...