Norm O'Reilly

Norm O’Reilly is currently Dean of the Graduate School of Business at the University of Maine and a Professor in the Maine Business School. He is a high performing academician with strong industry links, who is recognized as one of the leading scholars in the business of sports globally. Prior to coming to Maine, Dr. O’Reilly has held leadership positions at the Lang School of Business & Economics at the University of Guelph, the Department of Sports Administration at Ohio University’s College of Business, and the School of Sports Administration at Laurentian University. He has taught at the University of Ottawa, Syracuse University, Stanford University, Ryerson University, Athabasca University, Bayreuth University, and the Russian International Olympic University. Dr. O’Reilly holds a PhD in Management from the Sprott School of Business at Carleton University, an MBA from the Telfer School of Management at the University of Ottawa, a MA in Sports Administration from the University of Ottawa, and a B.Sc. (Kinesiology) from the University of Waterloo.

Publications

A New Lens: Envisioning an Active Economy
David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe. © 2021. 17 pages.
In the past 20 years, the creative economy has emerged as a framework to explore creativity as an ecosystem with direct and indirect value. The creative economy lens does not...
Mapping the Active Economy to Community Value
David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe. © 2021. 22 pages.
This chapter will deconstruct the value chain located within the active economy. This value chain includes community input resources (including human, economic...
Burgeoning Growth of eCycling as an eSport
Noel Savage, Norm O'Reilly. © 2021. 18 pages.
The intriguing maneuvering and distinguished styles of traditional cycling combined with the growth of eCycling as an eSport share an intriguing array of similarities as well as...
Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
David J. Finch, Norm O'Reilly, Gashaw Abeza, Brad Clark, David Legg. © 2020. 185 pages.
The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly...