Orlando Lima Rua

Orlando Rua is an Adjunct Professor of Management at the Porto Accounting and Business School (ISCAP) of the Polytechnic of Porto (Portugal). Researcher at Center for Organizational and Social Studies (CEOS.PP) (Polytechnic of Porto – ISCAP) and at Management Applied Research Unit (UNIAG) of the Association of Polytechnic Institutes of Northern Portugal (APNOR). He holds a PhD in Economics and Management. His major subjects are entrepreneurship, innovation and strategy. His papers have been published in several relevant international journals and scientific conferences.

Publications

Assessing the Relationship Between Brand Image, Market Orientation, and Competitive Advantage
Orlando Lima Rua, Catarina Santos. © 2021. 24 pages.
This study aims to analyze the relationship between intangible resources, namely the brand image, and competitive advantage through differentiation and market orientation. To...
Predictive Strategic Factors in Export Performance in the Automotive Industry: The Mediating Effect of Innovation
Orlando Lima Rua, Ana Ferreira. © 2021. 22 pages.
The purpose of this chapter is to analyze the linkage between intangible resources and export performance, considering the mediating effect of innovation on it. The authors have...
Entrepreneurial Orientation and Opportunities for Global Economic Growth
Orlando Lima Rua. © 2019. 300 pages.
Developments in the global economy have drastically transformed traditional businesses and trading systems. New communications and computing technology have not only opened...
Theoretical and Methodological Paths for Studies About Entrepreneurship and Social Development: A Longitudinal Study of Scientific Production on the Web of Science in the Period 1996-2016
Maria Carolina Rodrigues, Luciana Aparecida Barbieri da Rosa, Caroline Rosseto Camargo, Larissa Cristina Barbieri, Clandia Maffini Gomes. © 2019. 26 pages.
The purpose of this chapter is to examine the status quo and discuss the interfaces and articulations between the two constructs: entrepreneurship and social development. Thus...
Is There Entrepreneurship Within the Public Sector?: A Literature Review
Raquel Pereira, Maria Clara Ribeiro, Orlando Manuel Martins Marques Lima Rua, Diana Martins. © 2019. 27 pages.
Because of its importance as a key factor to economic development, the study of entrepreneurship has been considerably developed in the past decades. Entrepreneurship is broadly...
Entrepreneurship and Chance: Evidence of Happy Coincidences, Serendipity, Synchronicity, Black Swan Events, or the “Hand of God”?
Alexandra França, Orlando Lima Rua. © 2019. 17 pages.
The unpredictability of business activities means that entrepreneurs should find a way to adapt and embrace chance. The traditional and predefined process logic offers little...
Contributions of Entrepreneurial Orientation to Competitive Advantage: The Portuguese Experience of the Textile SMEs
Orlando Manuel Martins Marques Lima Rua. © 2019. 18 pages.
The main objective of this chapter is to analyze the relationship between entrepreneurial orientation and competitive advantage on Portuguese exporting textiles small and medium...
Export Performance: Exploring the Linkage With Absorptive Capabilities
Orlando Lima Rua. © 2019. 13 pages.
The purpose of this chapter is to analyze the influence of absorptive capabilities on export performance. The author uses a quantitative research approach by conducting a study...
Linking Intangible Resources and Competitive Advantage
Orlando Lima Rua. © 2019. 13 pages.
The purpose of this chapter is to analyze the linkage between intangible resources and competitive advantage. The author uses a quantitative approach based on a survey data from...
Business Creation Based on Entrepreneurial Potential, Students' Characteristics and Gender
Orlando Lima Rua. © 2017. 24 pages.
The main goal of this article is the joint analysis of the dimensions of the entrepreneurial potential, students' entrepreneurial characteristics and gender of the Portuguese...
Business Creation Based on Entrepreneurial Potential, Students' Characteristics and Gender
Orlando Lima Rua. © 2016. 23 pages.
The main goal of this article is the joint analysis of the dimensions of the entrepreneurial potential, students' entrepreneurial characteristics and gender of the Portuguese...
Innovation in Healthcare Organizations: Empirical Evidence from Portugal
Orlando Lima Rua, Maria João Correia. © 2015. 24 pages.
The main purpose of this chapter is to analyse innovation in organizations of the Portuguese healthcare sector, in order to identify its critical success factors. In this study...