Oscar Odiboh

Dr. Odiboh is an acclaimed professional with strong academic drive. His areas of specialization include Integrated Marketing Communication, Advertising, Public Relations and Philosophy of Mass Communication

Publications

A SWOT Analysis of Indigenous Language Use in Agricultural Radio Programming in Nigeria
A SWOT Analysis of Indigenous Language Use in Agricultural Radio Programming in Nigeria
Babatunde Adeyeye, Lanre Amodu, Odiboh Oscar, Oladokun Omojola, Evaristus Adesina, Charity Amaka Ben-Enukora. © 2020. 22 pages.
This chapter investigates the strengths, weaknesses, opportunities, and threats of indigenous language use in agricultural radio programming in Nigeria within the theoretical...
Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities
Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities
Thelma Ekanem, Rotimi Williams Olatunji, Lanre Amodu, Oscar Odiboh, Olusola Oyero. © 2020. 21 pages.
This conceptual work examines corporate communication as a tool for coordinating universities' internal and external messages in Nigeria. It explores universities'...
The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria
The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria
Stella Amara Aririguzoh, Emmanuel Mogaji, Odion Oscar Odiboh. © 2019. 19 pages.
Advertisers engage celebrities to endorse their products. This chapter hinges on the meaning transfer theory of McCracken that says that celebrity image can be transferred to...