Ozlen Ozgen

Ozlen Ozgen completed her undergraduate studies in Hacettepe University and graduate studies in Ankara University. She worked as Research Assistant, Asst. Prof. Dr., Assoc. Prof. Dr. and Professor in Ankara University and then worked as Professor and took administrative roles in Gazi University. Between 2007-2010 she was Member of the Advertising Board of the Ministry of Industry and Trade. Prof. Dr. Ozlen OZGEN is currently working as Professor and Department Head of the Public Relations and Advertising in the School of Business at Atılım University. Prof. OZGEN has published and cited in many national and international publications. She has participated in numerous congresses and symposiums as a member of the scientific board, session chairperson and speaker. Her research areas include public relations, advertising, consumer research and cultural studies.

Publications

Political Consumerism and Social Networking Usage: A Case Study
Political Consumerism and Social Networking Usage: A Case Study
Ozlen Ozgen, Veysel Karani Sukuroglu, Basak Akar. © 2022. 21 pages.
The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political...
Gender Representation in New Media Through Global Calendar Photographs
Gender Representation in New Media Through Global Calendar Photographs
Zaliha İnci Karabacak, Özlen Özgen. © 2022. 19 pages.
New media that enables access to more people is a preferred platform by Lavazza for bringing together consumers from all around the world within the framework of coffee culture...
Political Consumerism and Social Networking Usage: A Case Study
Political Consumerism and Social Networking Usage: A Case Study
Ozlen Ozgen, Veysel Karani Sukuroglu, Basak Akar. © 2021. 21 pages.
The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political...
Gender Representation in New Media Through Global Calendar Photographs
Gender Representation in New Media Through Global Calendar Photographs
Zaliha İnci Karabacak, Özlen Özgen. © 2021. 18 pages.
New media that enables access to more people is a preferred platform by Lavazza for bringing together consumers from all around the world within the framework of coffee culture...
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Ozlen Ozgen. © 2019. 454 pages.
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption...
Popular Culture and Communication Ethics: An Assessment on Umberto Eco's Numero Zero
Popular Culture and Communication Ethics: An Assessment on Umberto Eco's Numero Zero
Ozlen Ozgen, Emir Turkoglu. © 2019. 21 pages.
Ethics that is possible to be considered as an element which would contribute to media in terms of quality signifies the core values in sense of journalism, and hence, it can...
A Film Analysis Related to Globalization and Capitalist Consumer Culture and Its Reflections on Advertising Industry
A Film Analysis Related to Globalization and Capitalist Consumer Culture and Its Reflections on Advertising Industry
Ozlen Ozgen, Kamile Elmasoglu. © 2019. 18 pages.
In this chapter, the changes in consumer culture and advertising industry are analyzed within the frame of globalization and capitalism through a French film 99 Francs, released...