P. Vidhyapriya

P. VidhyaPriya is a dedicated academician with a strong foundation in both computer science and business management. She holds an MBA from Avinashilingam Deemed University, Coimbatore, and earned her Ph.D. from Bharathiar University, Coimbatore, in 2010. Before transitioning to academia, she gained valuable industry experience working with a textile firm for over three years. In 2000, she joined Kongu Engineering College, where she has since built an illustrious career in research and teaching. With over 24 years of academic experience, Dr. VidhyaPriya's research interests lie in corporate finance, corporate governance, and behavioral finance. She has published 57 research papers in reputed national and international journals, including Scopus-indexed publications. Throughout her career, she has actively engaged with the academic community by attending numerous Faculty Development Programs (FDPs) at leading B-Schools, including IIM Bangalore, IIT Madras, Pondicherry University, and Mangalore University. Dr.VidhyaPriya has also presented papers at 30 national and international conferences and has organized multiple conferences, seminars, FDPs, workshops, and training programs. She has successfully completed two ICSSR-sponsored projects focused on start-up entrepreneurship and the Stand-Up India Scheme for entrepreneurs.

Publications

The Role of AI in Transforming Assessment Practices in Education
Vetrivel S. C., P. Vidhyapriya, Arun V. P.. © 2025. 28 pages.
Assessment practices in education are undergoing a significant transformation with the integration of artificial intelligence (AI) technologies. This chapter explores the...
Unveiling the Transformative Power
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 32 pages.
As artificial intelligence (AI) continues to permeate various facets of society, its social impact becomes increasingly significant and multifaceted. This chapter presents a...
AI-Driven Solutions for Crowd Management in Tourism: Navigating the Swarm
Vetrivel S. C., P. Vidhyapriya, Arun V. P.. © 2025. 30 pages.
The exponential growth of tourism worldwide has led to significant challenges in managing crowds efficiently and sustainably. In recent years, the integration of artificial...
Environmental Sustainability and Green Ambidexterity
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 26 pages.
Environmental sustainability has emerged as a critical concern in the face of escalating global challenges such as climate change, resource depletion, and biodiversity loss. In...
Mindful Entrepreneurship: Nurturing Mental Well-Being in Business
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 24 pages.
The landscape of entrepreneurship is dynamic and demanding, often characterized by intense competition, uncertainty, and relentless challenges. In this context, the concept of...
Corporate Governance and Firm Performance
Vetrivel S. C., P. Vidhyapriya, Arun V. P.. © 2025. 26 pages.
This chapter explores the intricate relationship between corporate governance mechanisms and firm performance through a detailed study. By examining data from a diverse set of...
Smart Farming and Precision Agriculture Using AI Technologies
Vetrivel S. C., Vidhya Priya P., Arun V. P.. © 2025. 22 pages.
Smart farming and precision agriculture represent transformative paradigms in modern agriculture, leveraging advanced technologies, notably Artificial Intelligence (AI), to...
Evaluating the Economic Impact of 5G-6G Implementations Across Diverse Industry Sectors
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 34 pages.
The advent of 5G and the prospective rollout of 6G technologies represent transformative milestones in the telecommunications industry, promising to revolutionize connectivity...
Data Science for Learning Analytics: Understanding and Improving Learning Processes
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 24 pages.
Data science for learning analytics represents a burgeoning field that leverages advanced analytical techniques to understand and improve learning processes. By harnessing data...
Smart Infrastructure for Educational Sustainability
Vetrivel S. C., P. Vidhyapriya, Arun V. P., Monika Devi P., Jeevitha V. J.. © 2025. 26 pages.
In the rapidly evolving landscape of education, the integration of smart infrastructure is pivotal for ensuring educational sustainability. This chapter explores the multifaceted...
Education and Consumer Awareness
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 24 pages.
Education and consumer awareness are intrinsically linked, playing a critical role in shaping informed, responsible, and empowered individuals. This chapter explores the...
The Role of Education and Consumer Awareness in Fashion and Retail: Empowering Sustainable Choices
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 30 pages.
The fashion and retail industry is undergoing a significant transformation towards sustainability, driven by the urgent need to mitigate environmental impacts and promote ethical...
Impact of Remote Experimentation on Student Engagement
Vetrivel S. C., Arun V. P., P. Vidhyapriya, Monika Devi P.. © 2025. 26 pages.
The integration of remote experimentation into educational frameworks has significantly transformed the landscape of science and engineering education. This chapter investigates...
Enhancing R&D Success in Entrepreneurship Education With Industry: Academia Collaboration and Simulation Tools
Vetrivel S. C., Arun V. P., P. Vidhyapriya. © 2025. 26 pages.
The rapidly evolving landscape of entrepreneurship necessitates innovative educational approaches that effectively prepare students for real-world challenges. This study explores...
The Future of Shopping and Service Marketing
S. C. Vetrivel, V. P. Arun, P. Vidhyapriya. © 2025. 24 pages.
The evolution of shopping and service marketing is undergoing a transformative shift driven by advancements in technology, changing consumer behaviors, and the integration of...
Pioneering Advances in Energy Storage for Renewable Futures: Harnessing Tomorrow
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun, V. Sabareeshwari. © 2025. 34 pages.
The transition to renewable energy sources is critical for achieving sustainability and combating climate change. However, the intermittent nature of solar and wind energy...
Applications of Qualitative Research in Business
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 32 pages.
This chapter delves into the diverse applications of qualitative research in the business domain, offering a comprehensive understanding of its critical role in uncovering...
Creating Supportive Environment for Students in Universities: Mental Health Matters
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 32 pages.
Creating a supportive campus environment that addresses student well-being is critical for fostering academic success and personal development in universities. This chapter...
Integrating AI in Secondary Social Studies
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 28 pages.
This chapter explores the integration of Artificial Intelligence (AI) in secondary social studies education, highlighting its potential to transform teaching methods, enhance...