P. Vigneswara Ilavarasan

P. Vigneswara Ilavarasan (PhD – IIT Kanpur) is Associate Professor at the Dept. of Management Studies, Indian Institute of Technology Delhi. He researches and teaches about production and consumption of information and communication technologies (ICTs) with a special focus on India. His publications and other details are available at: http://web.iitd.ac.in/~vignes/

Publications

Tweeting About Business and Society: A Case Study of an Indian Woman CEO
Ashish Kumar Rathore, Nikhil Tuli, P. Vigneswara Ilavarasan. © 2019. 17 pages.
This chapter examines the social media content posted by a woman Indian chief executive officer (CEO) on Twitter. The active involvement of CEO in communication activities...
Social Media and Business Practices
Ashish Kumar Rathore, P. Vigneswara Ilavarasan. © 2019. 17 pages.
This chapter presents an overview of social media and its application in various business domains. Social media platforms are increasingly becoming important for business growth....
Social Media and Business Practices
Ashish Kumar Rathore, P. Vigneswara Ilavarasan. © 2018. 14 pages.
This chapter presents an overview of social media and its application in various business domains. Social media platforms are increasingly becoming important for business growth....
Review of Discussions on Internet of Things (IoT): Insights from Twitter Analytics
Nimish Joseph, Arpan Kumar Kar, P. Vigneswara Ilavarasan, Shankar Ganesh. © 2017. 14 pages.
User generated content in the social media platforms are being considered as an important source for information about consumers and other emerging trends by the businesses....
Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO's Tweets
Ashish K. Rathore, Nikhil Tuli, P. Vigneswara Ilavarasan. © 2016. 11 pages.
This paper examines the social media content of a woman Indian chief executive officer (CEO) in her communication in the public space. The active involvement of CEO in...
Western Work Worlds and Altering Approaches to Marriage: An Empirical Study of Women Employees of Call Centers in India1
Shelly Tara, P. Vigneswara Ilavarasan. © 2012. 15 pages.
Based on a qualitative empirical study of women call center employees in India, this chapter argues that approaches towards marriage are being altered due to the impact of...