Patricia Martínez García de Leaniz

Patricia Martínez García de LeanizDr. Patricia Martínez is researcher staff at the University of Cantabria (Spain). Her current research interests include corporate social responsibility, consumer behavior and corporate marketing in the tourism sector. Her works have been published in journals of international impact such as International Journal of Contemporary Hospitality Management, Journal of Business Ethics, Service Business, International Journal of Hospitality Management, Journal of Travel and Tourism Marketing and Journal of Hospitality Marketing & Management. She has held research stays at several international research centers such as the Center for Business Ethics (Bentley University, USA) and the Center for Advanced Tourism Studies (Hokkaido University, Japan).

Publications

Responsible Management in the CSR 2.0 Era
Responsible Management in the CSR 2.0 Era
Patricia Martínez García de Leaniz, Raquel Gómez-López. © 2019. 18 pages.
Many authors and professionals claim that the vast majority of firms have failed to be good corporate citizens. Even some academics indicate that modern Corporate Social...
Integrating Sustainability and CSR in the Value Chain of the Information Technology Sector
Integrating Sustainability and CSR in the Value Chain of the Information Technology Sector
Patricia Martínez García de Leaniz, María Elena García Ruiz. © 2019. 12 pages.
In today´s economy, information technology (IT) companies must increasingly compete for resources and customers, and consumer interests and resource scarcity are changing the way...
Integrating Sustainability and CSR in the Value Chain of the Information Technology Sector
Integrating Sustainability and CSR in the Value Chain of the Information Technology Sector
Patricia Martínez García de Leaniz, María Elena García Ruiz. © 2018. 11 pages.
In today´s economy information technology (IT) companies must increasingly compete for resources and customers, and consumer interests and resource scarcity are changing the way...
Responsible Management in the CSR 2.0 Era
Responsible Management in the CSR 2.0 Era
Patricia Martínez García de Leaniz, Raquel Gómez-López. © 2017. 18 pages.
Many authors and professionals claim that the vast majority of firms have failed to be good corporate citizens. Even some academics indicate that modern Corporate Social...