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Paul Clemens Murschetz

Paul Murschetz (Professorial thesis in media & communication studies, Alpen-Adria-Universität Klagenfurt; PhD in business studies, Vienna School of Economics and Business Administration; MSc. in media & coms, London School of Economics and Political Science) is researcher, analyst, consultant and conference speaker. Paul is associated researcher to the Austrian Academy of Sciences (CMC – Institute for Comparative Media & Communication Studies), and lecturer at the Berlin University of Digital Sciences, and Macromedia Hochschule Munich. His research work focuses on strategic media management, media economics, media convergence and media innovation management. He has published in journals such as: The International Journal on Media Management, the European Journal of Communication, ICA’s Communication Yearbook, and is a frequent conference speaker on issues of media management and economics (German Communication Association, World Media Economics Conference, European Media Management Association).

Publications

Journal of Media Management and Entrepreneurship (JMME)

Paul Clemens Murschetz. Est. 2019.

The media industry in its broadest term implies on a variety of firms that operate in digital platforms, social media, advertising, entertainment, news, e-services, communication...

Strategic Media Entrepreneurship: Theory Development and Problematization

Entrepreneurship and strategy enable media organizations to create new ideas and bring them to the market. However, despite their practical importance, synergistic combinations...

Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship

Media entrepreneurship is a growing area of research in media business studies. Online interactivity is a relevant driver because of opportunities it provides for entrepreneurs...