Hershey, Pennsylvania
New York, New YorkBeijing, China

Pedro Espírito Santo

Pedro Espírito Santo holds a PhD in Management-Science Applied to Decision-making and recognized as an expert in marketing and advertising. He is currently a professor at the University of Aveiro (ESTGA department) in Management and Marketing. He regularly collaborates as a consultant in companies from different sectors of activity, in strategic business development, sales and marketing and operational and logistics optimization. He is also a trainer of middle and upper management in companies and author of several articles and scientific studios published in national and international journals and events.

Publications

Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival
Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival
Sara Santos, Pedro Espírito Santo, Luísa Augusto. © 2023. 17 pages.
In the marketing literature, the desire or need to participate in a music festival is triggered by various reasons. Some sponsorship forms have associated brands with music...