Poshan Yu

Chatbots powered by artificial intelligence (AI) have captivated the academic world as tools for human-like interaction across various settings. Within the realm of education...

As the interplay of environmental, social, and governance factors becomes increasingly crucial, the global business landscape faces a monumental challenge. Climate change, social...

The disruptive potential of technologies such as Artificial Intelligence (AI), blockchain, the Internet of Things (IoT), and biotechnology catalysts redefine traditional business...

The fusion of technology and knowledge transfer has become a pivotal force in the ever-evolving landscape of accountancy, auditing, and finance. Harnessing Technology for...

This chapter delves into the ethical considerations surrounding the utilization of generative artificial intelligence (AI) for global knowledge sharing in higher education. As AI...

The rapidly evolving landscape of higher education is causing significant changes in the educational system. The needs of the digital world cannot be satisfied by conventional...

The emergence of artificial intelligence (AI) has opened new challenges to traditional audit practices within the e-commerce industry. This chapter investigates the current state...

In recent years, global innovation and entrepreneurship surged due to market dynamics, tech advancements, and a hunger for disruptive ventures. This led to more startups and...

This research paper aims to investigate the role of startup conferences in facilitating knowledge transfer and collaboration between entrepreneurs and venture capitalists....

Modern communication technologies such as 5G and 6G and the industrial internet of things have important attributes to meet the requirements of industries, and with the rapid...

This chapter aims to investigate the impacts of COVID-19 in China's education sector. It will capture the dynamics of the interlinked changing relationships between the...

In this chapter, the authors explore social media as a tool for promoting products and services. The industry of application is wine tourism in which the authors investigate...

This chapter examines how tourism in the hypercompetitive world can create a flexible mean to generate advantages and maintain advantages to achieve sustainable development. This...

This chapter aims to study whether and how current practices based on the development of new energy vehicles can help promote carbon neutrality in China and in turn contribute to...

STEM education is a multidisciplinary teaching approach that aims at helping students develop knowledge in science, technology, engineering, and mathematics. This chapter aims to...

This chapter aims to study whether and how sensory marketing helps promote wine culture in China. Firstly, we will look into the nature of the alcohol industry in China, give an...

The financial services sector experiences millions of transactions representing billions of dollars every day, with security, transparency, and cost-efficiency being top...

This paper aims to study the baijiu industry in China and abroad, as well as the marketing strategies of two leading Chinese baijiu brands (Wuliangye and Moutai) to promote...

In China, due to the rise of online literature and its derivative works, IP, which means intellectual property, refers to literary works with strong economic exploitation...

This chapter aims to study whether and how e-commerce live streaming affects brand equity of the beauty industry in China. This chapter will explore the strategies of using...

Blockchain is one of the most important innovative technologies developed in recent years. It has great potential and capacity to help SMEs prosper due to its decentralized...

Many supply chains have been disrupted due to the outbreak of COVID-19, especially the cold chain that requires more conditions to operate and is facing more challenges. This...

This chapter aims to study whether and how current practices based on digital twin technology can help the development of smart cities in China. This chapter will explore the...

This chapter aims to study how the New Energy Vehicle (NEV) industry is developing in the entrepreneurial ecosystem, under the Carbon Neutrality policy in China. This chapter...

The establishment of high-tech zones (HTZs) is an important strategic arrangement for the development of high-tech industries in China. As knowledge-intensive areas, HTZs aim to...

This chapter aims to study the implications of digital transformation across businesses in China. This chapter will attempt to explore whether and how social capital can become a...

This chapter takes the Tsinghua University Suzhou Automotive Research Institute, Shenzhen Bao'an International Airport, and Guizhou “Intelligent Transportation Cloud” as...

Infrastructure development presents significant challenges for both developing and developed countries, hindering their progress in achieving the Sustainable Development Goals...

This chapter aims to explore the importance of the convergence and collaboration of the internet of things and blockchain in enabling the development of smart cities. It will...

Cities are crucial carriers of economic prosperity and social development. With the approaching Society 5.0, the digital twin city has become the mainstream model for the...

Compared with the traditional industrial economy, the Chinese digital economy uses brand-new production factors and production organization methods to bring changes to human...

In order to ensure the sustainable development of public private partnership (PPP) model and make the PPP health project ultimately meet the public expectation, the budgetary...

This chapter aims to investigate the impacts of COVID-19 in China's education sector. It will capture the dynamics of the interlinked changing relationships between the...

FinTech provides more inclusive financial services for individual users and companies. China, with the highest penetration rate of online payment around the world, enables...

The large-scale health crisis caused by COVID-19 that appeared in late 2019 has undoubtedly had a huge influence on the global economy. This chapter takes the interruption of...

This chapter aims to study the trends in sustainable agricultural development in China. The deterioration of the world's climate and environment can be counteracted with the...

With the acceleration of the digital transformation and technological upgradation of various industries, in the wake of application of new technologies such as 5G, artificial...

People in China are paying more attention to environmental issues as they increase in importance and consequence. At the same time, the Chinese government has gradually begun...

This chapter will focus on the combination of supply chain management and digital technology. Starting from the popular digital terms in the current market, the authors examine...

In recent years, blockchain, with its features of decentralization, security, reliability, transparency of information, and low maintenance cost, has been applied in the fintech...

Under the situation of an epidemic, the new industry based on digital technology and the rise of new platforms has injected new vitality into many economic subjects and...

China has been one of the largest global emitters of carbon dioxide (CO2). As a result, the country is committing itself to implement the 2030 Agenda for Sustainable Development....

This research chapter sheds light on the digital transformations that are happening in the medical industry and primarily focuses on how digital transformation processes are...

With improving standards of living in China, people can afford travelling for leisure, and gastronomy tourism (also known as food tourism and culinary tourism) has been gaining...

The sudden COVID-19 pandemic had a serious impact on the catering industry, and lockdown policies put a strain on the food supply chain. However, online food delivery (OFD)...

In order to achieve the goals of peak global greenhouse gas (GHG) emissions by 2030 and carbon neutralization by 2050, it is necessary to promote the transformation of...

Difficulty in financing has always been a major problem faced by small companies or start-ups around the world, and China is no exception. This chapter aims to examine how...

This chapter aims to investigate the impacts of digitalization on China's education sector, under the influences of both the COVID-19 pandemic and the new national education...

This chapter discusses the Chinese EdTech economy in the COVID-19 era. After studying the characteristics of the Chinese online education market and its market size, this...

Tourism and hospitality that once occupied billions of economic outputs every year was blown seriously by the COVID-19 outbreak. The slow of domestic and international...

This chapter aims to study operation mode of wine tourism and coping strategies of major wine producing regions in the context of COVID-19. This study uses Citespace to analyze...

Digital economy using internet, cloud computing, big data, as well as fintech in order to drive economic activities using digital information as a key factor for production has...

According to the 2020-2021 evaluation report on the development of human intelligence computing power in China released by the global market analysis agency IDC, the scale of...

This chapter focuses on the development of social media advertising in China, especially influencer marketing through social media posts. More specifically, this study examines...

Motivated by the Chinese government's foreign direct investment (FDI) promotion policies, this paper is attempting to examine the implications of these policies to the Belt...

Defined as a type of tourism uniting conservation, communities, and sustainable travel, ecotourism is becoming increasingly important. For governments, developing guidance for...

This chapter aims to study the development of futuristic e-commerce systems in rural China. This chapter will explore the current situation of the whole industrial chain in rural...

This chapter intends to examine the degrees of digitalization with several Chinese museums renowned for their IP creations in reflection of the combination of ancient Chinese...

It has been nearly 20 years since the official establishment and implementation of the qualified foreign institutional investor (QFII) system in China. During this period...

With the booming of the family offices, this chapter will discuss the differences of investors' preferences and financial regulation of family offices in Asia, EU, and North...

The purpose of this chapter is to study China's securities investment strategy through active equity investment especially in the period of COVID-19. This chapter will...

In data analytics, the application of text analysis is always challenging, in particular, when performing the text mining of Chinese characters. This study aims to use the...

Internet lending is a unique form of the credit market for bypassing banks in which borrowers generate online microloans without leverage or intermediation from financial...