Save 20% on All IGI Global Scientific Publishing Research BooksAvailable exclusively on our Online Bookstore.Offer valid through June 30, 2025

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- Save 20% on All IGI Global Scientific Publishing Research Books
  In response to rapid inflation and global currency fluctuations, and in our continued effort to make tomorrow’s research more accessible today, IGI Global Scientific Publishing is now offering a 20% discount on hardcover print book and e-book purchases through June 30th, 2025 directly on the IGI Global Scientific Publishing Online Bookstore. Hosted on the InfoSci^® platform, these titles feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more. Discount is automatically added at checkout.
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  Acquire highly focused and affordable Cutting-Edge Peer-Reviewed Research Content through a selection of 20 topic-focused e-Book Collections discounted up to 90%, compared to list prices. Collection topics include Artificial Intelligence, Data Science, Language Learning, Marketing and Customer Relations, Sustainability, and many more. Hosted on the InfoSci^® platform, these collections feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
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- Open Access Book (Free Access) - Encyclopedia of Information Science and Technology, Sixth Edition (ISBN: 9781668473665)
  The Encyclopedia of Information Science and Technology, Sixth Edition) continues the legacy set forth by the first five editions by providing comprehensive coverage and up-to-date definitions of the most important issues, concepts, and trends pertaining to technological advancements and information management within a variety of settings and industries. The entire book is being published under open access.
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- Open Access Book (Free Access) - Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries (ISBN: 9781668456293)
  Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries provides information on the recent technology, mitigation, and environmental protection that must be applied for food sustainability in developing countries. This book is being published under Platinum Open Access through funding from Diponegoro University, Indonesia.
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- Open Access Book (Free Access) - New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091)
  The Walmart Corporation and the Lumina Foundation have provided funding to make New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY fully open access, completely removing any paywall between scholars in education and the latest research on new models for the future of higher education.
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- Open Access Book (Free Access) - Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054)
  Through a collaboration between IGI Global Scientific Publishing and the University of North Texas, the Handbook of Research on the Global View of Open Access and Scholarly Communications has been published as fully open access, completely removing any paywall between researchers of any field, and the latest research on the equitable and inclusive nature of Open Access and all of its complications.
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About Us

Pratik More

Pratik More is a distinguished professional with a strong academic background and extensive industrial experience. He holds two Masters degrees, one in Biotechnology and the other in Business Administration. He finished his PhD in Business Administration (Marketing) from the University of Pune. During his industry experience of more than 10 years, Dr. Pratik has been associated with a Fortune 500 company and MNCs in various roles of International Marketing, Market Research, Analytics, and Healthcare Consulting. At Woxsen University, Dr. Pratik brings a fresh approach to education with a track record of engaging students in interactive and innovative learning experiences. Leveraging his decade-long industrial experience, he strives to introduce new skills in curriculum, student assessment, and fostering a positive learning environment. Dr. Pratik emphasizes experiential learning for students and focuses on hands-on training and experience through live projects. His student-centered approach, built on experiential learning expertise, ensures students are not just learning, but actively engaged in the process to become future leaders. His research interests include Business Analytics, Co-creation, Consumer Behaviour, and Modern Technologies in Business.

Publications

Quantum Leap in Customer Persona Development: Enhancing Consumer Profiles and Experiences Using Quantum AI

Quantum Artificial Intelligence offers a new avenue in enhancing customer personas through the combination of quantum computing and AI to process large files in parallel...

Untact, Immersive, and Hyperpersonalized: The New Norm in Advertising

The advertising industry has seen a lot of changes and innovations, and most of these can be attributed to hyperpersonalization and futuristic technologies such as AI...

The Role of Strategic Partnerships for Building Global Value Chains

A Global Value Chain (GVC) refers to a transformation process that spans across multiple geographies. As the transformation process spans multiple nations, GVC fosters economic...