Pratika Mishra

Pratika Mishra is currently working as Associate Professor at School of Management, Presidency University, Bangalore. She has also worked with G.B. Pant Social Science Institute and Indian Institute of Information Technology, Allahabad. Her Area of Expertise is Strategic Marketing Management including Integrated Marketing Communication and Advertising & Brand Management. She is a Commerce Graduate, from University of Allahabad (Gold Medalist), MBA from IIT-ISM Dhanbad & PhD from prestigious IIIT Allahabad. She has more than 35 research publications and edited books to her credit. She is founder editor of Newsletter NDIM Diorama and has worked as Co-Editor of Review of Professional Management, Biannual Journal NDIM. She has also been founder Editor of Newsletter De Facto (Ansal University) founder Editor of International Journal Ansal University Business Review, was Chief Coordinator, Quarterly E Magazine B’ Cognizance (IIIT-A). She has also been involved in Content Development of Papers like Research Methodology and Advertising Management for Project under Department of Information Technology, MCIT, GoI. She is considered as great mentor both at PG and PhD level.

Publications

Application of Gaming in New Media Marketing
Application of Gaming in New Media Marketing
Pratika Mishra, Swati Oberoi Dham. © 2019. 312 pages.
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming...
Demystifying the Indian Way of Doing Business: An Overview
Demystifying the Indian Way of Doing Business: An Overview
Pratika Mishra, Chithambar Gupta V., Swati Oberoi Dham. © 2019. 14 pages.
The culture of India is ancient, close to 5000 years old, and is very unique, diverse and different from the western cultures – India's languages, food, clothing, customs...
Scholarship of Trans Disciplinary Learning (TDL) as an Innovative Pedagogy in University System: Learning from the Experience
Scholarship of Trans Disciplinary Learning (TDL) as an Innovative Pedagogy in University System: Learning from the Experience
Manmohan Rahul, Pratika Mishra, Shikha Gupta, Jitender Bhandari. © 2016. 20 pages.
Pedagogy in higher education is evolving by adopting and testing multidisciplinary and transdisciplinary pedagogy to make their students more knowledgeable and also more...