Radha Rani

Radha Rani is an Assistant Professor and Programme Coordinator of B.Com. (Hons.) in Department of Commerce, SRM University, Delhi-NCR, Sonepat. She has been a Gold Medalist in M.Com. at Maharishi Dayanand University, Rohtak. She qualified N.E.T.(UGC) and received JRF from UGC for Ph.D. She holds a Ph.D. in Commerce from Maharshi Dayanand University, Rohtak. The topic of Ph.D. research was “Multilevel Marketing in India: Challenges and Prospects. She has more than 9 years of teaching experience. She is guiding Ph.D. scholars in the Department. She is continuously updating the knowledge by participating in Seminars, Conferences and FDPs. She has been doing research in the area of Marketing, Consumer Behaviour and published papers in National and International journals.

Publications

Enhancing Organizational Performance Through High-Performance Work Practices in the IT Sector: Variable Influence on Organizational Efficiency
Sushma Sharma, Shitika Verma, Radha Rani, Poonam Gahlot. © 2025. 32 pages.
In today's competitive business environment, organizations must enhance performance to stay ahead. Traditional sources of advantage, like technology and natural resources...