Raechel Johns

Raechel Johns is an Associate Professor in Marketing and the Head of the School of Management. Her research interests relate to services marketing, including co-creation of value, transformative service and the way technology can be utilised to facilitate and sometimes negatively impact on relationships and customer value.

Publications

The Online Feminine Mystique: Developing a Research Agenda for Women's Use of Social Media
The Online Feminine Mystique: Developing a Research Agenda for Women's Use of Social Media
Raechel Johns, Dale Mackrell, Naomi F. Dale, Saif Dewan. © 2019. 12 pages.
When the Internet was first commercialized and commonly utilized, men numerically dominated Internet use (Actman, 1995 and Johns, 1997). Over time, the population of Internet...
Gender Considerations in Online Consumption Behavior and Internet Use
Gender Considerations in Online Consumption Behavior and Internet Use
Rebecca English, Raechel Johns. © 2016. 297 pages.
The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s...
The Online Feminine Mystique: Developing a Research Agenda for Women's Use of Social Media
The Online Feminine Mystique: Developing a Research Agenda for Women's Use of Social Media
Raechel Johns, Dale Mackrell, Naomi F. Dale, Saif Dewan. © 2016. 12 pages.
When the Internet was first commercialized and commonly utilized, men numerically dominated Internet use (Actman, 1995 and Johns, 1997). Over time, the population of Internet...
Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand Building within Online Communities – Virtual Communities and Value
Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand Building within Online Communities – Virtual Communities and Value
Raechel Johns. © 2016. 13 pages.
As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an...
Technology, Trust and B2B Relationships: A Banking Perspective
Technology, Trust and B2B Relationships: A Banking Perspective
Raechel Johns. © 2011. 18 pages.
Technology has altered business processes, and the use of self-service technologies changes the nature of service delivery. The importance of developing and fostering...