Rebeca Cordero-Gutiérrez

Rebeca Cordero-GutiérrezRebeca Cordero Gutiérrez is an Associate Professor in the Business Administration Department at the University of Salamanca. She has given lectures in courses such as Organizational Structures and Processes and Project Management. Currently, she is writing her PhD Thesis in Horizontal Social Networks as management tools in the Doctoral Program of the University of Salamanca. She is author and coauthor of various papers published in international and national journals and book chapters.

Publications

Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2019. 13 pages.
In recent years, social media have transformed the worldwide web into a participatory community where both users and companies co-create, share, and modify content. The...
Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2018. 12 pages.
In recent years, social media have transformed the worldwide web into a participatory community where both users and companies co-create, share and modify content. The importance...
How to Promote Teaching Centers by Using Online Advertising: A Case Study
How to Promote Teaching Centers by Using Online Advertising: A Case Study
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2016. 10 pages.
Advertising Techniques in the Digital World: The New Era of Social Communications
Advertising Techniques in the Digital World: The New Era of Social Communications
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2016. 17 pages.