Recep Yılmaz

Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been...

Advertising narratives mostly use narcissistic discourses while appealing to the self of today's people to provide identification and transfer between the consumer and the...

This study is aimed to show how the gender characteristics attributed to women reflect in the advertisement narratives and how these construct through narratives. The first part...

This Foreword is included in the book Multidisciplinary Approaches to Ethics in the Digital Era.

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and...

The concept of migration can be defined as physical space changing. Immigration defines the migration act as well as the difficulties encountered in adapting to new worlds. Their...

The present study evaluates the way how Tezer Özlü's book Journey to the Edge of Life was constructed through narrative and aims to demonstrate how the narrative interactions...

This Foreword is included in the book Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age.

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and...

The aim of this chapter is to examine the history of storytelling. This brief history includes the concept of storytelling from myths to the digital era. In the first part of the...

The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the...

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent...

The aim of this chapter is to describe narrative components such as narration, focalization, narrative situations, narrative time, tenses, moods, proposition, fictional space...

Metalepsis is a term originated in ancient legal discourse and integrated into narrative theory by Gérard Genette to describe crossovers between narrative levels. Since...

Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against...

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in...

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement...

Taking the interest shown by the audience into consideration, it is rather likely that interactive advertising would be more common anytime soon. As being one of the latest forms...

The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the...

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in...

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in...

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are...

Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a...

Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against...

This study focuses on the concept of leadership. It aims to explain the relationship between language and leadership. In this theoretical essay, firstly, the concept of...

Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a...

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many...

This study focuses on the concept of leadership. It aims to explain the relationship between language and leadership. In this theoretical essay, firstly, the concept of...

This chapter examines and focuses on some issues and questions relating to how the use of meta communication concept should be functional and how it could influence knowledge...