Ree C. Ho

Ree C. Ho is senior lecturer at Taylor’s University, Malaysia. Dr. Ho has vast academic and administrative experiences in higher education institutes. His academic portfolio includes dean, principal lecturer, stream coordinator, program leader and etc. Prior to his academic career, he worked in the capacity of business analyst, project manager, and regional manager in the development of business enterprise systems. He has published in a number of indexed journals and his current research interests include e-commerce, social commerce, digital marketing, mobile business apps, and business analytics.

Publications

Impact of Globalization and Advanced Technologies on Online Business Models
Ree C. Ho, Alex Hou Hong Ng, Mustafa Nourallah. © 2021. 399 pages.
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business...
Chatbot for Online Customer Service: Customer Engagement in the Era of Artificial Intelligence
Ree Chan Ho. © 2021. 16 pages.
Chatbot has become popular in recent years due to the advancements in artificial intelligence and other underlying technologies. Likewise, increased internet interactivity and...
Internet of Things in Online Business: Towards a Conceptual Framework of Online Customer Behavior
Ree Chan Ho. © 2021. 15 pages.
Online business, just like other industries, has adopted advanced technology for business performance. Hence, the technology of internet of things (IoT) has been implemented in...
Exploratory Investigation Into Globalization and Linkages Among ICTs and Usages Within SMEs Environments in Cambodia
Teck Choon Teo. © 2021. 17 pages.
This study examines the association between firm globalization; the embracing of ICT, more specifically the ICT tools; and the firm's performance. Globalization has a...
Strategies and Tools for Managing Connected Consumers
Ree C. Ho. © 2020. 365 pages.
Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about...
Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge
Ree C. Ho, Teck Choon Teo. © 2020. 19 pages.
Over the past two decades, social media has developed exponentially and significantly changed the customers' shopping behavior. Social media apps enable customers to interact...
Impact of E-Commerce on the Urban Landscape
Sotheeswari Somasundram. © 2020. 12 pages.
Consumers in large cities are projected to contribute 81% to global consumption in 2030 with B2C e-commerce sales growth projected to increase globally by 24% in 2020. The...
Consumer Perception of Purchasing Organic Foods: A Case Study of Online Consumer Behavior
Ernest K. S. Lim. © 2020. 10 pages.
The aim of this study is to identify the consumer perception of buying the organic foods online in Malaysia. Consumer perception is typically affected by the variables such as...
Live Streaming Meets Online Shopping in the Connected World: Interactive Social Video in Online Marketplace
Ree C. Ho, Kanesh Gopal Rajadurai. © 2020. 13 pages.
With the increased usage of live stream video, this chapter examined consumer product learning process in using it as a platform to shop online. Live stream video has been...
Customer Engagement: From Social Shoppers to Social Learners and Collaborators
Robin Cheng. © 2020. 14 pages.
This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing...
Development of an E-Service Quality Model (eSQM) to Assess the Quality of E-Service
Hamed Taherdoost, Ali Hassan. © 2020. 31 pages.
E-service quality is known as a critical factor for successful implementation and decent performance of any business in electronic environment. Although many researches have been...
Taxation of Digital Business in Malaysia
Tee Say Kuek. © 2020. 9 pages.
Governments across the world are looking at introducing the “digital tax,” which will be imposed on technology companies and digital business players. Digital giants like Google...
Empirical Study of Single Platform E-Payment in South East Asia
P. C. Lai, Evelyn B. H. Toh, Abdullah Abbas Alkhrabsheh. © 2020. 27 pages.
Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have...
Ethical Issues With the Use of Social Media in the Connected Business World
Ali Shafiq. © 2020. 10 pages.
With the dawn of social media, the world of communication and interaction changed tremendously. It transformed altogether many other aspects of life – businesses, education...
Post-Purchase Apps Usage Attitudes: Revisiting Trust, Customer Satisfaction, and Loyalty of Apps Usage
Sajad Rezaei, Srikaanth Sivasubramaniam, Ree C. Ho. © 2017. 16 pages.
The importance of relationship between customer and retailer has become prevalent in the ever-increasing competitive online market. The customers buying process often begin with...