Ree Chan Ho

This Preface is included in the book Strategies and Opportunities for Technology in the Metaverse World.

In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for...

The growth of the metaverse is an imminent phenomenon for the world to tap its economic opportunities. Non-fungible token (NFT) is the choice of a new form of financial...

The integration of artificial intelligence into electronic commerce has revolutionized consumer behavior due to its capability in supporting cutting-edge features for conducting...

Customers are switching to mobile wallets in making online purchases these days as the result of the convenience of this payment mode. This chapter aims to understand customer...

Over the past two decades, social media has developed exponentially and significantly changed the customers' shopping behavior. Social media apps enable customers to interact...

Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business...

Chatbot has become popular in recent years due to the advancements in artificial intelligence and other underlying technologies. Likewise, increased internet interactivity and...

Online business, just like other industries, has adopted advanced technology for business performance. Hence, the technology of internet of things (IoT) has been implemented in...

This study examines the association between firm globalization; the embracing of ICT, more specifically the ICT tools; and the firm's performance. Globalization has a...

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about...

Over the past two decades, social media has developed exponentially and significantly changed the customers' shopping behavior. Social media apps enable customers to interact...

Consumers in large cities are projected to contribute 81% to global consumption in 2030 with B2C e-commerce sales growth projected to increase globally by 24% in 2020. The...

The aim of this study is to identify the consumer perception of buying the organic foods online in Malaysia. Consumer perception is typically affected by the variables such as...

With the increased usage of live stream video, this chapter examined consumer product learning process in using it as a platform to shop online. Live stream video has been...

This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing...

E-service quality is known as a critical factor for successful implementation and decent performance of any business in electronic environment. Although many researches have been...

Governments across the world are looking at introducing the “digital tax,” which will be imposed on technology companies and digital business players. Digital giants like Google...

Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have...

With the dawn of social media, the world of communication and interaction changed tremendously. It transformed altogether many other aspects of life – businesses, education...

The importance of relationship between customer and retailer has become prevalent in the ever-increasing competitive online market. The customers buying process often begin with...